Table of contents
Collapse the table of content
Expand the table of content

Create a marketing profile

Last Updated: 2/1/2017

Applies to

  • Partner Center

Microsoft attracts millions of qualified prospects to our web properties every year. We can help you grow your market by syndicating your solutions to customers. Microsoft referrals will help connect you with customers looking for your unique solutions to address their business needs. To participate, create a marketing profile in Partner Center.

If you have a Pinpoint account, you can import your Pinpoint marketing profile into Partner Center.

Important information for partners managing profiles on Pinpoint

As you may know, Microsoft is working hard to create a new and improved experience for partners to publish and maintain their profiles. Ultimately, all partner profiles will be migrated to this new experience, and Pinpoint will be taken offline later in 2017.

Thank you for your patience while we complete this exciting upgrade. We will be providing updates and guidance during the process. In the meantime, please note the following:

  • If your profile is listed on and you would like to modify it, please log-in to this tool.
  • If you are enrolled in Microsoft’s Cloud Service Provider (CSP) Program, please log on to Partner Center. You can either create a new profile, or import your existing Pinpoint profile. Note that all changes to your profile must be made prior to importing it. Please see the information below for details.
  • If you are unable to modify your profile, please contact your Regional Service Center.

Customer Reviews: As part of the planned transition from Pinpoint to Partner Center, the previous customer review listing functionality has been retired and partners can no longer access customer reviews. A communication was sent to all affected partners via their designated email contact prior to removal of the functionality and related reviews. The current plan is to replace it with a more robust and reliable system in the future.

Create a marketing profile

  1. In Partner Center, from the Dashboard menu, select Account settings > Marketing profile.
  2. Under the Profiles tab, select Add a marketing profile.
  3. Update information about your company, including contact information, attributes that highlight your business expertise, and a description that meets the Profile guidelines below.

Profile guidelines

  • Your profile can be up to 2500 characters, but succinct profiles are often most effective.

  • Describe your qualifications and expertise, or those of your company.

  • Use your legal company name.

  • Include a link to your company’s homepage in the website box.

  • Ensure all your information is current and accurate.

  • Do not refer to another Microsoft partner company by name, unless it is a subsidiary or is somehow affiliated with your company, or you have a current agreement with that partner company to act in partnership and/or promote each other for shared work opportunities.

  • Keywords that customers enter to search have the most weight. Include keywords that accurately describe your business offerings, as well as industry terminology your customers may use to search for solutions.

Ten tips for a great profile

  1. Know your audience Write as if you are speaking to your customer, not for your internal team or for Microsoft.

  2. Make your first sentence great If a customer can’t see that you have the skills and expertise to address their needs in the first sentence or two they will look to the next partner in search results.

  3. Be concise People don’t read online, they scan. Be clear and succinct in stating factual information about your skills and expertise. Less is more.

  4. Include relevant keywords Keyword integration is the number one thing you can do to optimize your profile for our site search and search engines. Keywords can be Microsoft product names, business needs, industry trends and specific industry channels.

  5. Show you know what customers need Focus on value-driven terms and the benefits of your offering to the customer, not processes or software feature.

  6. Use active language Write with verbs and action statements. Avoid passive language, like "we have provided expertise..."

  7. Use bullets Break up sequenced information (a, b, c, d, etc.) into bulleted lists so that it is easier to scan.

  8. Avoid jargon Use simple, everyday language, even if you are describing something very technical.

  9. Strive for clarity Avoid clever or made-up names for your applications or services. Name your offerings for what they do—the business needs they address, or task or objective they help customers accomplish.

  10. Keep your profile current Keep your profile in sync with your company web presence. With each software or service release, update your profile and site, ensuring a seamless customer experience.

Transition from Pinpoint to Partner Center

© 2017 Microsoft