Windows Dev Center

Windows Store logos and device chassis downloads

You can display a logo to let your customers know that your app is available on the Windows Store. If you use our Windows Store badge generator, you can get a customized badge in the size, color, and language of your choice. You can also get customized HTML code which links the badge image

Windows Store logo usage specifications

For details on how to use the Windows Store badge and messaging in your advertising, see the Windows Store app marketing guidelines topic or download the Marketing Kit for Windows Store App Developers PDF file.

Getting the Windows Store badges and device images

You can generate a custom badge with a link to your app's listing, by using our Windows Store badge generator. You can also download the full set of badges in all sizes, colors, and languages from that page.


Windows Store badge in blue             Windows Store badge in black.


The badge is available in 26 languages (Arabic, Brazilian Portuguese, Chinese Simplified, Chinese Traditional, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, and Ukrainian).

You may also use the Windows Store icon and the localized Windows Store terms listed in the App marketing guidelines.


Windows Store tile in blue.             Windows Store tile in black.


The Windows Store badge generator page also includes a link to download device images for Phone, tablet, convertible, laptop, and all-in-one devices, which you can use to provide context for your apps by showing them as they would appear on a real device. Note that you must include a screen shot of your app when using these device chassis images.

Related topics

Windows Store badge generator
Windows Store app marketing guidelines



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