data attribute | data property
Sets or retrieves the URL that references the data of the object.
the URL of the data.
Windows Internet Explorer 8 or later. In IE8 Standards mode, the value of the object attribute depends on the context of the reference to the attribute. When read as a Document Object Model (DOM) attribute, object returns an absolute URL. The value specified by the page author is returned when object is read as a content attribute, when the page is displayed in an earler document compatibility mode, or when the page is viewed with an earlier version of the browser. For more information, see Attribute Differences in Internet Explorer 8.
In Microsoft Internet Explorer 6 and greater, this property applies to the comment object.