Link to your app
You can help customers discover your app by linking to your app's Store listing.
You can find the link to your app's Store listing on the App identity page, in the App management section of each app in your dashboard.
This link is in the format https://www.microsoft.com/store/apps/<your app's Product ID>.
When a customer clicks this link, it will open the web-based listing page for your app. If your app is available for the customer's device, the Store app will also launch and display your app's listing.
You can link directly to your app's listing with a custom badge to let customers know your app is in the Windows Store.
To create your badge, visit the Windows Store badges page. You'll need to have your app's Product ID to use this form to generate the badge and link. This ID is the last 12 characters of the URL for Windows 10 shown on the App identity page in the App management section.
You can create a link that launches the Windows Store and goes directly to your app's listing page without opening a browser by using the ms-windows-store: URI scheme.
These links are useful if you know your users are on a Windows device and you want them to arrive directly at the listing page in the Store—for example, after checking user agent strings in a browser to confirm the user's operating system, or when you are already communicating via a UWP app, you may want to apply this protocol.
To use the Windows Store protocol to link directly to your app's Store listing, append your app's Product ID to this link:
For more about using the Windows Store protocol, see Launch the Windows Store app.