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Microsoft Seller Dashboard 101

Published: August 28, 2014

This topic applies to the following marketplaces: Office Store and Microsoft Azure Marketplace.

If you are a software developer who creates apps that support or enhance Microsoft technologies, such as Microsoft SharePoint, Microsoft Office, and Azure, you can use the Seller Dashboard to submit and distribute your apps to Microsoft marketplaces. See the following outline for resources that guide you through the process.

Step 1: Build or prepare your app

Build an app for the Office Store: For more information about Office Store apps, including apps for Office and SharePoint, see Start building apps for Office and SharePoint.

Prepare an Azure Catalog App for the Azure Marketplace: For more information, see Support for the Azure Marketplace.

Step 2: Create your Seller Dashboard account

After you have built or prepared your app, the next step is to create an account in the Seller Dashboard and submit it for approval. Creating your account is a one-time task.

For more information, see How to: Create Your Account.

Step 3: Add payout and tax information

If you want to offer apps for purchase, you also need to add payout and tax information and submit it for validation in the Seller Dashboard. If you are only offering free apps, then you do not need to add this information. You can add it later, but it takes some time to validate the tax information. If you know that you will offer apps for purchase, we recommend that you add and submit it as soon as possible.

For more information, see How to: Add Payout and Tax Information.

Step 4: Add your app

While your account is in the approval process, you can immediately begin to add and save apps in the Seller Dashboard. After your account is approved, you can submit your free apps for approval. Once your account is approved and your payout and tax information are validated, you can submit apps for purchase.

For more information, see How to: Add Apps.

If your app is a service that requires server-to-server authorization, you can also generate an OAuth Client ID and client secrets while your account is being approved. For more information, see Create Client IDs and Secrets.

Step 5: Get your app approved

After you submit your app, you will receive an email message when it is approved, or if it needs changes in order to be approved. If your app needs changes, you can view a report to see the details.

For more information, see Understand the App Approval Process.

Step 6: See your approved app in a marketplace

  • If your approved app is an app for Office or an app for SharePoint, you can find it in the Office Store.

  • If your approved app is an Azure Catalog App, you can find it in the Azure Marketplace.

Once your app is approved in the Seller Dashboard, there may be a delay before it is published in a marketplace. After approval, apps for Office and SharePoint typically appear in the Office Store within 24 hours. If you have questions or issues with the approval process, see Support Resources.

Step 7: Track your Office apps with metrics and receive payout

After your apps are approved and published in the Office Store, you can track how well they are doing with metrics. You might want to track customer ratings and reviews, browser hits, and trial downloads. For more information, see Track Your Apps With Metrics.

If you are selling paid apps for Office and have questions about receiving payout, see Questions about receiving payout and viewing sales information for your apps.

See Also

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