Using ms-windows-store URIs

This topic describes the ms-windows-store: URI scheme. Your app can use this URI scheme to launch the Microsoft Store app to specific pages in the store by using the LaunchUriAsync method on Windows 10 and Windows 11.

For example, you can open the Store to the Games page using the following code:

bool result = await Windows.System.Launcher.LaunchUriAsync(new Uri("ms-windows-store://navigatetopage/?Id=Gaming"));

Opening the Store to specific sections

You can launch the Store App to a specific page or section using the following options.

Opening to a specific product

You can launch the Store directly to the product detail page (PDP) for a specific product by using the Product ID for an App. While the Store app on Windows 10 and Windows 11 still supports Package Family Name (PFN) and App IDs, these are deprecated and may not be supported in the future. These values can be found in Partner Center on the App identity page in the Product management section for each app.

Starting with the October 2021 update to the Store app, there are two modes available for displaying the PDP. By default the Store app is opened to the product detail page. You can also launch the store into with a popup experience that displays a smaller PDP dialog with that only displays the essential details for your app and a single action button for users. For the popup experience, you can optionally specify the location of a window that the dialog should be centered above.

Launching the rating and review experience for a product

To enable users to review your app, you can link to that PDP and launch directly into the rating and review dialog. Store ID is the recommended method to launch the Store app to a specific product detail page.

Searching the Store

You can launch the Store app directly into search results with several supported methods for searching store content.