Usability in Practice - The Power of Personas
How to Create Personas
Why Personas Work so Well
Types of Inferences Personas Support
How Many Personas?
Connecting Personas to Screens
What Goes into a Persona
The Software View
Clarifying What to Do and In What Order
Clarifying How to Do It
Shortcuts to Personas
- Enable designers to make inferences about the needs and desires of audience segments.
- Serve to communicate user characteristics in a compact and easily understood way.
- Help keep stakeholders from changing the definition of audience segments to advance narrow interests.
- Put a face on the person for whom you are designing the UI.
- Help you choose among multiple design alternatives, selecting the one that your target user is most likely to prefer
- Help set the priorities for features under consideration, discriminating between what the user needs and what is a nice to have
- Decide what will engage a user
- Decide what will offend or cause distrust
- Determine if a single UI will serve all users or if you need to create multiple UIs
- Persona name and photo
- A quote or slogan that captures the personality
- Demographics (gender, age, marital status, family, where the person lives)
- Lifestyle factors and goals
- Computer competence and usage
- Values and attitudes
|Figure 2 Prioritizing Features|
|Weighting: Elizabeth – 3 | Miranda – 1 | Tom - 2
Scale: 2 – Must Have | 1 – Like to Have | 0 – Doesn't Need/Care