ProductName Property
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ProductName Property 

Specifies a public name that describes an application or component when it is installed on a target computer. Defaults to the name of the deployment project.

The ProductName property can be set in the Properties window when a deployment project is selected in Solution Explorer.

The ProductName property is displayed as the description of the application or component in the Add/Remove Programs dialog box. It is also used as a part of the default installation path (C:\Program Files\Manufacturer\Product Name) displayed during installation.

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