Making your app easier to promote
Get your app noticed! Aside from making your app the best it can be, there are things you can do that make it easy for the Windows Store and other sites to showcase your app and help it get more attention.
The Windows Store showcases different apps grouped by category or theme. There are too many great apps to feature them all, and there is no way to guarantee your app will get selected. However, there are some things you can do to make sure your app is eligible to be considered for promotion in the Store.
- Include great screenshots and promo images
When featuring apps, the Windows Store may use a number of app images: your app's first screenshot, its tiles, and your promotional images. Be sure to design a great first screenshot that represents your app.
Your app's Store logo and wide tile are also used in many places in the Store, so make sure to design them to show off your app well. It's also best to submit all four sizes of promo images; at the very least you should include the 414x180 and 414x468 sizes.
- Build one version of your app, not one free version and a distinct paid version
Rather than publishing separate free and paid versions of the same app, offer a free trial version for your paid app, or make it a free app with in-app purchases available to add enhanced functionality. This way there's one place to link to your app that works for all users—those only interested in free downloads, and those who might be ready to make a purchase.
- Build your app for all architectures
Featured apps need to run on all platforms so that some users won't be left out. Make sure your app runs on ARM, x86, and x64.
- Enable filters for apps containing 16+ and 18+ content
In most cases the Windows Store doesn't consider featuring apps with 16+ content unless the app uses content filtering so that any content that is only appropriate for age 16+ is hidden from users until they explicitly choose to show it. The content filter should be turned on by default, it should be password protected, and it should be available in the app itself (not on a separate website).
- List your app in all relevant markets and languages
Submitting your app to all relevant markets can help you get broader coverage for your app. Of course, you'll want to make sure that your app is appropriate and meets all local guidelines for the markets you choose; for example, some markets require an age rating certificate from a specific rating board. Localizing into as many languages as possible can also help.
Following these guidelines will also make it easier for others to promote your app in reviews, social media, or other venues.