Market appeal

[ This article is for Windows Phone 8 developers. If you’re developing for Windows 10, see the latest documentation. ]

[ This article is for Windows Phone 8 developers. If you’re developing for Windows 10, see the latest documentation. ]

Before you put your app on the Store, think about the text and images you’ll use to tell users what it’s about and distinguish it from other apps.

Give your app a title that fits

Is your app title catchy? Does it stand out from similar titles? Does it accurately reflect your app's function? These are the things you need to keep in mind when naming your app for the Store.


Be sure your title doesn’t infringe on protected trademarks or copyrights. For more info, see Trademark and copyright protection.

Write an effective description

When you write your Store description, think about what makes your app unique. Write your description as if you're telling a friend about your app. Always start with the most important details. If you’ve updated your app, it’s a good idea to include any important update details in the Store description. Bullet points are great, but keep them to a minimum. Check for spelling and grammatical errors. If you don't feel confident in your writing abilities, ask someone you trust to help you touch up your description. Remember, you only have one chance to make a good first impression.

Make your artwork stand out

It’s a fact – great visuals grab the customer’s attention. Include screenshots that show your app in action. If your app has unique Tile behavior or supports different Tile sizes (small, medium, and wide), show your customers what your app looks like on the Start screen. To learn more about visuals, see Essential graphics, visual indicators, and notifications for Windows Phone.

Help users find your app on the Store by providing the right information when you submit it.

Include relevant keywords

Search within Windows Phone uses several criteria to help connect customers with the most appropriate apps. One of these criteria is keywords. If you decide to provide keywords for your app, use the words that best characterize your app’s purpose.

Select the right app category

Picking the right category for your app may seem obvious, but it shouldn't be overlooked. Categories are one way that customers browse for apps, so it’s important to think like a customer and decide which category you would expect to see your app in. If you’re new to app development or are unfamiliar with the Store categories, see the Category table.

Let users try your app for free. This is a practice we highly encourage. If you want to put a trial app on Windows Phone Dev Center, you’ll need to use the Trial API and select the “Offer free trials” option during app submission. To learn more about trials, see Creating trial apps for Windows Phone 8.

You can go the traditional route of selling your app, but here are some other ways to make money:

  • If your app is likely to be used frequently (like a news or stock app), consider making it free and ad-supported.

  • For games, consider making the price low or free. Try making money through in-app products. For more info, see In-app product properties.

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