Windows Dev Center

Windows Store app marketing guidelines

The Windows Store app marketing guidelines covers usage specifications for Windows Store logos and provides recommendations for promoting your app in print, TV, social, and digital advertising.

You can display the Windows Store logos in advertising to let customers know your app is available to download from Windows Store. There are also device images that you can use. You can download the device images and logos, or create a custom badge that links to your app's Store listing, from the Windows Store badges page.

There are certain requirements you need to follow when using these images. These requirements, along with many examples, are available in a PDF file.

Download button Marketing Kit for Windows Store App Developers (PDF, English)

 

License to Microsoft Marks

Microsoft Marks means the logos Windows Store badge and the Windows Store tile described on the Windows Store logo downloads page. To use these logos, you must:

  • Have your app available in the Windows Store.

  • Comply with the “License to Microsoft Marks” section of the App Developer Agreement.

  • Follow the logo usage specifications described in the Marketing Kit for Windows Store App Developers.

Microsoft is the sole owner of the Microsoft Marks and associated goodwill, and the sole beneficiary of the goodwill associated with your use of the Microsoft Marks.

Guidelines for using Windows Store logos and device images

The Marketing Kit for Windows Store App Developers has all the requirements and many examples of how to use these images. Here are some of the key points to keep in mind.

  • When you use the badge or icon badge online, you must link the logo to your app's Store listing page. (When you generate a custom Store badge, the HTML code with this link is provided automatically.)

  • You may resize the badges and icon badges, but they must remain proportional and be at least 40 pixels high (0.56 inches or 14.11 mm).

  • See Windows Store messaging guidelines for messaging that can accompany the Windows Store badges and icon badges.

  • You must show a screen shot of your app when using device chassis images.

  • You may resize the device images, but you must use only the perspectives provided.

Windows Store messaging guidelines and localized terms

The following messaging guidelines describe how to properly use the Windows Store term in your advertising.

Windows Store name usage

Use the term Windows Store or any of the localized versions of it in your marketing content and when using the Windows Store badge and icon.

Examples of correct usage:

  • Get a free trial of <app name> from Windows Store

  • Download <app name> from Windows Store

  • Get <app name> on Windows Store

  • Available on Windows Store

Examples of incorrect usage:

  • Don't use: Windows 8 Store

  • Don't use: Windows 8 App Store

  • Don't use: Microsoft Windows Store

  • Don't use: Certified for Windows 8

  • Don't use: Certified for Windows Store

  • Don't use: WinStore

  • Don't use: Compatible with Windows 8

  • Don't use: Windows 8 compatible

  • Don't use: Works with Windows 8

Localized Windows Store terms

The Windows Store is available in over 200 markets and is localized into nearly 100 languages. From this chart, choose the language that works best for your market. Note that Windows is never localized.

LanguageWindows Store localized termLanguage code
AfrikaansWindows Winkelaf-ZA
AlbanianDyqani i Windowssq-AL
AmharicWindows ማከማቻam-ET
Arabicمتجر Windowsar-SA
ArmenianWindows Խանութhy-AM
AssameseWindows বিপণিas-IN
Azerbaijani (Latin)Windows Mağazaaz-Latn-AZ
BanglaWindows স্টোরbn-BD
Basque (Basque)Windows dendaeu-ES
BelarusianКрама Windowsbe-BY
BengaliWindows স্টোরbn-IN
Bosnian (Latin)Windows prodavnicabs-Latn-BA
BulgarianМагазин на Windowsbg-BG
CatalanBotiga del Windowsca-ES
Central Kurdish (Arabic)فرۆشگەی Windowsku-Arab-IQ
Cherokee (Cherokee)Windows ᎠᏓᎾᏅchr-Cher-US
Chinese SimplifiedWindows 应用商店zh-CN
Chinese traditional (Taiwan)Windows 市集zh-TW
CroatianWindows trgovinahr-HR
CzechWindows Storecs-CZ
DanishWindows Storeda-DK
Dariفروشگاه Windowsprs-AF
DutchWindows Storenl-NL
EnglishWindows Storeen-GB
English (US)Windows Storeen-US
EstonianWindowsi poodet-EE
FilipinoStore ng Windowsfil-PH
FinnishWindows-kauppafi-FI
FrenchWindows Storefr-FR
GalicianTenda Windowsgl-ES
GeorgianWindows მაღაზიაka-GE
GermanWindows Storede-DE
GreekWindows Storeel-GR
GujaratiWindows સ્ટોરgu-IN
Hausa (Latin)Wurin Adana Windowsha-Latn-NG
Hebrewחנות Windowshe-IL
HindiWindows स्टोरhi-IN
HungarianWindows Áruházhu-HU
IcelandicWindows-netversluninis-IS
IgboEbenchekwa Windowsig-NG
IndonesianBursa Windowsid-ID
Inuktitut (Latin)Windows Niuvirvikiu-Latn-CA
IrishSiopa Windowsga-IE
isiXhosaIvenkile yeWindowsxh-ZA
isiZuluIsitolo Se-Windowszu-ZA
ItalianWindows Storeit-IT
JapaneseWindows ストアja-JP
KannadaWindows ಸ್ಟೋರ್kn-IN
KazakhWindows дүкеніkk-KZ
Khmerកម្មវិធីផ្ទុកទិន្នន័យនៅលើ Windowskm-KH
K'iche'Uk'ayib'al Windowsqut-GT
KinyarwandaUbubiko bwa Windowsrw-RW
KiSwahiliDuka la Windowssw-KE
KonkaniWindows स्टोरkok-IN
KoreanWindows 스토어ko-KR
KyrgyzWindows Интернет дүкөнүky-KG
LatvianWindows veikalslv-LV
Lithuanian„Windows“ parduotuvėlt-LT
LuxembourgishWindows Storelb-LU
MacedonianWindows продавницаmk-MK
MalayGedung Windowsms-MY
MalayalamWindows സ്റ്റോര്‍ml-IN
MalteseĦanut Windowsmt-MT
MaoriPātaka Windowsmi-NZ
MarathiWindows संग्रहmr-IN
Mongolian (Cyrillic)Windows дэлгүүрmn-MN
NepaliWindows पसलne-NP
Norwegian (Bokmal)Windows Storenb-NO
Norwegian (Nynorsk)Windows Storenn-NO
OdiaWindows ଷ୍ଟୋର୍or-IN
Persianفروشگاه Windowsfa-IR
PolishSklep Windowspl-PL
Portuguese (Brazil)Windows Storept-BR
Portuguese (Portugal)Loja Windowspt-PT
PunjabiWindows ਸਟੋਰpa-IN
Punjabi (Arabic)Windows اسٹورpa-Arab-PK
Punjabi (Arabic)Windows ذخیرہpa-Arab-PK
QuechuaWindows Tiendaquz-PE
RomanianMagazin Windowsro-RO
RussianМагазин Windowsru-RU
Scottish GaelicBùth Windowsgd-GB
Serbian (Cyrillic, Bosnia and Herzegovina)Windows продавницаsr-Cyrl-BA
Serbian (Cyrillic, Serbia)Windows продавницаsr-Cyrl-CS
Serbian (Latin)Windows prodavnicasr-Latn-CS
Sesotho sa LeboaLebenkele la Windowsnso-ZA
SetswanaLebentlele la Windowstn-ZA
Sindhi (Arabic)Windows اسٽورsd-Arab-PK
SinhalaWindows ගබඩාවsi-LK
SlovakWindows Obchodsk-SK
Sloveniantrgovina Windowssl-SI
SpanishTienda Windowses-ES
SwedishWindows Storesv-SE
Tajik (Cyrillic)Дӯкони Windowstg-Cyrl-TJ
TamilWindows ஸ்டோர்ta-IN
TatarWindows кибетеtt-RU
TeluguWindows స్టోర్‌te-IN
thaiWindows Storeth-th
TigrinyaWindows መደብርti-ET
TurkishWindows Mağazasıtr-tr
TurkmenWindows Dükanytk-TM
UkrainianМагазин Windowsuk-UA
UrduWindows اسٹورur-PK
UyghurWindows دۇكىنىug-CN
Uzbek (Latin)Windows do‘koniuz-Latn-UZ
ValencianBotiga del Windowsca-ES-valencia
VietnameseCửa hàng Windowsvi-VN
WelshSiop Windowscy-GB
WolofMàngasiinu Windowswo-SN
YorubaÌpàtẹ Èròjà Windowsyo-NG
YorubaÌtajà oníforíkorí Windowsyo-NG

 

Frequently asked questions (FAQ)

Do I need to have an app available in the Windows Store in order to use the Windows Store badges?

Yes. In order to use the badges, you must have an app published in the Windows Store, comply with the “License to Microsoft Marks” section of the App Developer Agreement, and follow the badge usage specifications.

Where can I see the App Developer Agreement?

The App Developer Agreement is available in the Windows Dev Center. “License to Microsoft Marks” describes the license for using the Windows Store badges and icons.

Where can I download the badges, icon badges, and device images?

You can use our Windows Store badge generator to get a customized badge. There, you'll also find a link to download the badges in all sizes and languages, and a link to download all of the device images.

Are localized versions of the Windows Store badge available?

Yes. The Windows Store badge is available in 26 languages: Arabic, Brazilian Portuguese, Chinese Simplified, Chinese Traditional, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, and Ukrainian. You may also use the badge with any of the localized Windows Store terms.

Can I resize the badges and icon badges?

Yes, the badges and icon badges come in the recommended sizes but you can resize the logo as long as it remains proportional and it is at least 40 pixels high (0.56 inches or 14.11 mm).

I have a brand question. Who can help me?

Email the Windows Brand Team at winbrand@microsoft.com.

Related topics

Windows Store badge generator
Monetization and business models

 

 

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