How your app appears in the Windows Store

Each app has its own listing page (sometimes called a product description page) in the Windows Store. This page lets customers learn more about your app. Most of the info comes from what you provide during the app submission process. It also contains your app's ratings and pointers to related apps, including the other apps you have in the Store.

Note  The information below describes how your app appears to customers using Windows 8.1. For customers using Windows 8, the app’s listing page has a different layout.

App listing info

The left side of your app's listing displays your app's basic info.

Image of an app listed in the Windows Store

Here's what's included in the app's listing info.

  • Your app's name

    The text shown for your app's name comes from the Package/Properties/DisplayName element in the app manifest.

    For tips on picking a good name, as well as length requirements, see What to name your app.

  • Your app's price, and button(s) to install the app

    The price of your app is shown here. If you've put your app on sale, the discounted price will be shown in red, along with the old price in strikethrough and the amount of time remaining to buy the app at the lower price.

    One or more buttons may appear here:

    • If your app is free, the button to install the app will say Install (and the price will be listed as Free).
    • For a paid app, the button to install the app will say Buy.
    • If you offer a free trial of a paid app, two buttons will appear along with the price: Buy and Try.
    • If the customer has already installed your app, no button is shown. Instead, there's a message indicating that the app is already installed.
  • A summary of how customers rate your app

    The rating ranges from 1 to 5 stars, and represents the average of all the ratings customers have given your app. The total number of ratings is also displayed.

  • Statements about terms of use and permissions

    Standard wording that includes a link to the Windows Store Terms of Use and links to your information about additional terms and permissions in the Details section.

  • Your app's description text

    The text that you provided for your app's description. (The first few lines of this may also be displayed in search results and algorithm lists such as Picks for you.)

  • Rating certificate for your app

    If you have provided a content rating from a ratings board, it will appear here. See Age ratings and rating boards for more information.

  • Your app's features

    The list of features that you provided in your app's description, formatted in a bulleted list.

To the right of this basic info, your app's screenshots and some additional details are shown.

  • Screenshots

    The screenshots that you uploaded when entering your app's description.

    Screenshots appear in the order in which you upload them, so your first screenshot is particularly important. Since this image will be your app's first visual impression, you can design this image or add additional branding elements beyond a straight screenshot of your app. However, any additional screenshots must be taken straight from your app, with no additional editing. See Choosing your app images for size requirements and other guidelines.

  • Your publisher name

    The name you picked when you registered for your Windows Store developer account.

  • Copyright and trademark info

    The info that you provided in your app's description.

  • Your app's category (and subcategory, if applicable)

    The category and subcategory you specified when you submitted your app.

  • The approximate download size of your app's package

    This is measured when you upload your app packages.

  • Your app's Windows Store age rating

    If you have not provided a content rating from a ratings board, the Windows Store age rating that you specified when submitting your app will be shown here.

Note  If your app is available in both the Windows Store and the Windows Phone Store, and you have shared your app’s identity, an icon will be displayed near the price and under your screenshots. This lets customers know that if they get your app in the Windows Store, they can also download it on compatible Windows Phones.

Image of an app listed in the Windows Store, with universal Windows app indicator


The Details section appears to the right of the app's basic info and its reviews. This section contains technical and contact info, and is usually only visible when a customer scrolls to the right (depending on their screen size).

Image of an app's details in the Windows Store

Here's what's included in the Details section.

  • Your app's icon

    The app's 50x50 pixel Store logo image. You define this icon in the Package/Properties/StoreLogo of the app manifest.

  • Notes

    Notes that you provide when entering your app's description. This is typically used for an updated version of an app that had previously been listed in the Windows Store to provide a description of the new functionality or other information about what has changed.

  • The permissions your app has

    These are generated from the system capabilities declared in the Package/Capabilities element of the app manifest.

  • The processor types your app supports

    This info comes from the packages you upload for different processor types.

  • The languages your app supports

    These are specified in the Package/Resources element of the app manifest.

  • Links to learn more about the app

    The app website and support contact info (website or email address) that you provided in your app's description.

  • Additional terms

    If you have provided a privacy policy or any additional license terms, the URLs that you provided in your app's description are provided here.

  • Whether your app meets accessibility guidelines

    If you checked the Accessibility checkbox when submitting your app, a statement will appear indicating that you believe this app meets accessibility requirements. See Declaring your app as accessible for more info.

  • Recommended hardware, if any

    Any required hardware configurations that you provided in your app's description.

  • A link for customers to report concerns with an app to Microsoft

    We provide this link so customers can contact us directly.

Other info shown on the app listing page

In addition to the listing details described above, some additional information appears on your app's listing page. These additional sections are generated automatically and do not show any info that you provide.

  • Reviews

    This section shows the average star rating, distribution of star ratings, and the reviews that customers wrote and submitted to the Windows Store.

  • Related apps

    This section lets customers explore other apps that offer content or functionality related to your app. This list is generated programmatically by the Windows Store. You cannot change the apps listed.

  • Apps by [publisher]

    This section displays a complete list of all your apps that are available in the Windows Store. This is automatically generated from the other apps you've published in the customer's market.

Additional info that you provide

The info listed below is not shown directly to your customers, but helps the Windows Store display your app appropriately.

  • Countries/regions

    Determines the countries and regions in which your app will be shown to customers.

  • Release date

    Sets the date on (or after) which your app can be listed in the Windows Store.

  • Category and subcategory

    Describes what type of app it is, so the app is easier to find.

  • Keywords

    Help to display your app in the search results when a customer searches the Windows Store on a word or phrase that is relevant to your app and which you've listed as a keyword.

  • Promotional images

    The Windows Store editorial team uses your additional promotional images only if they feature your app in the Windows Store. They are not shown in the app listing page.



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