Location Recognition Entity Types


The response returned by the Location Recognition API contains one or more entity types. This topic provides descriptions of the various fields associated with each entity type.

Businesses at Location

Entities like local businesses, offices, museums, parks, and points of interest are grouped under the businessesAtLocation element in the response. Each businessesAtLocation element contains the following fields.

Field NameDescription
BusinessLocationEntityContainer element (XML only) for the businessAddress and businessInfo fields.
businessesAddressAddress of the business entity. Note that multiple entities can be situated at the input location, in such cases each entity has its own address.
businessInfoName, type and other information about the business entity.


The following example shows a businessesAtLocation element in the Location Recognition API response.

"businessesAtLocation": [
              "businessAddress": {
                "latitude": 47.6427448210338,
                "longitude": -122.12949670889715,
                "addressLine": "1 Microsoft Way",
                "locality": "Redmond",
                "adminDivision": "WA",
                "countryIso2": "US",
                "postalCode": "98052",
                "formattedAddress": "1 Microsoft Way, Redmond, WA 98052, US"
              "businessInfo": {
                "id": "873x2278110160718493824",
                "entityName": "Microsoft",
                "url": "https://www.microsoft.com/en-us/",
                "phone": "(425) 882-8080",
                "typeId": 91600,
                "otherTypeIds": [
                "type": "IndustrialStructure",
                "otherTypes": [
                  "Information Technology Companies",
                  "B2B Business Services",

Business Address

A businessAddress element contains the following fields.

Field NameDescription
latitude,longitudeLatitude and longitude of the business or location.
Note: In case of a business the location is approximate and is not guaranteed to be accurate.
System_CAPS_ICON_note.jpg Note

For the other fields in business address refer to Location and Area Types.

Business Information

A businessInfo element contains the following fields.

Field NameDescription
entityNameName of the business entity.
urlWebsite URL of the business entity.
phonePhone number of the business entity.
typeType of business entity representing the primary nature of business of the entity. Refer to the Business Entity Types table below for a full list of supported types.
otherTypesList of types which represent the secondary nature of business of the entity.

Business Entity Types

The list of supported entity types.

  • Arts & entertainment
  • Automotive
  • Banking & finance
  • Beauty & spa
  • Business-to-business
  • Education
  • Food & drink
  • Government
  • Healthcare
  • News & media
  • Professional services
  • Real estate
  • Religion
  • Retail
  • Sports & recreation
  • Travel
System_CAPS_ICON_note.jpg Note

Granular categories are available under these top-level categories (e.g. different cuisines are available under ‘restaurants’ which itself is under ‘Food & drink’).

Natural Points of Interest at Location

Natural entities like beaches, etc., are placed in the naturalPOIAtLocation element. Each natural entity has the following fields.

Field NameDescription
entityNameName of the natural entity or point of interest.
latitude,longitudeLocation coordinates of the entity.
typeType of natural entity. See list of supported types below.

Below is the complete list of supported natural entity types.

  • Bay
  • Beach
  • Canal
  • Forest
  • Island
  • Lake
  • Mountain
  • Plateau
  • Reserve
  • River
  • Sea
  • Valley