Ad Properties Screen, Base Properties Tab
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Ad Properties Screen, Base Properties Tab

Commerce Server 2007
For the latest version of Commerce Server 2007 Help, see the Microsoft Web site.

Use the Ad Properties screen, Base Properties tab, to edit the properties of an advertisement. You can change the delivery schedule of your advertisements, change the industry for the advertisement to prevent two advertisements from competing companies from appearing on the same page, and change the start and end dates of the advertisement.

Use this

To do this

Ad ID

View the Ad ID that uniquely identifies this advertisement.

You cannot edit this box.

Campaign Name

View the name of the campaign.

You cannot change the campaign for this advertisement.

Ad Name

Type the name for the ad.

To help distinguish between house ads and paid ads, we recommend that you use a distinct naming convention for the two types of ads. For example, "Business Books_HA" for a house ad and "Business Software_PA" for a paid ad.

Type

Select the type of advertisement you want from the drop-down list. The following options are available:

  • Paid Ad. An advertisement that is served with specific delivery goals.

    Commerce Server determines when to serve an ad based on a Need of Delivery calculation. This considers the total quantity of content (number of ads) to be delivered, and the length of the time during which the ad must be served.

  • House Ad. An advertisement that is served when paid ads are ahead of their Need of Delivery schedule. A house ad is used to sell leftover inventory at discounted prices.

Description

Type a description for the advertisement.

Industry ID

Select the industry from the drop-down list.

You select an industry for the advertisement to prevent two ads from competing companies in the same industry from appearing on the same page.

Display Type

Select the type of display you want for the advertisement from the drop-down list.

ms914907.alert_note(en-US,CS.70).gifNote:
Commerce Server provides the following display types. To modify these display types to suit your business needs, contact your site developer.

The following options are available:

  • Image. Linked to the designated Web page(s) on which the advertisement is scheduled to appear. Customers see the image when they visit the Web pages where you display the advertisement.

  • Text. Composed of text only. Customers see the text when they visit the Web pages where you display the advertisement.

  • HTML. Composed of HTML code. Customers see the resulting text when they visit the Web pages where you display the advertisement.

  • Non-Clickable Image. Graphical image that customers see when they visit the Web pages where you schedule the advertisement to appear. The advertisement is not linked to a Web page.

  • Buy Now. Enables customers to purchase goods from any Web page on the Internet. When a customer clicks a product image, a dialog box appears that prompts the customer for shipping address and credit card information.

  • Windows Media Services. Displays high quality audio and video advertisements.

  • Left Vignette. Composed of text that you display to the left of the image where you display the advertisement.

  • Right Vignette. Composed of text that you display to the right of the image where you display the advertisement.

  • Top Vignette. Composed of text that you display on the top of the image where you display the advertisement.

  • No Display.

Start Date

Type or select the advertisement start date and time from the drop-down calendar.

End Date

Type or select the advertisement end date and time from the drop-down calendar.

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