SQL Server Profiler - Edit Filter
Topic Status: Some information in this topic is preview and subject to change in future releases. Preview information describes new features or changes to existing features in Microsoft SQL Server 2016 Community Technology Preview 2 (CTP2).
Use the Edit Filter dialog box to create and modify data column filters in a trace. Click a data column name in the list and the filter criteria that is available for that data column displays in the adjacent pane. Enter the filter criteria and click OK to apply it to the selected data column. If a filter icon appears to the left of the data column name in the list, that column already has a filter configured for it.
For string type data columns, the filter criteria will show as a LIKE or NOT LIKE string value.