Bing Ads Technical Guides


The technical guides below describe core advertising scenarios using Bing Ads services.

Authentication with OAuthManage Bing Ads accounts linked to a Microsoft Account using OAuth access tokens.
Bing Ads Services ProtocolReview requirements and best practices for using Bing Ads services efficiently.
Handling Service Errors and ExceptionsReview suggestions for error handling and troubleshooting your application.
Customer AccountsReview advertising business models, and manage your customer accounts and users.
CampaignsSet your campaign budget and bid strategy.
AdsSetup campaigns for specific ad types. Use ad extensions to decorate ads with additional information that helps customers find relevant information about your products and services. For example, you can include deep links into your website to quickly direct your customers to relevant promotional or technical information that may help increase conversions.
ReportsGet detailed reports about accounts, campaigns, and ad groups. The information can help you track finances, measure performance, and adjust settings to optimize your budget or campaign.

Getting Started With the Bing Ads API
Bing Ads API Overview
Bing Ads API Reference