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Get User Demographics in PHP

The following example shows how to get the age and gender of users who have searched for specific keywords using the Ad Intelligence GetKeywordDemographics service operation.

This example has been developed and run within the environment described in Getting Started Using PHP with Bing Ads Services.

To download the PHP classes included in the sample, see PHP Production Classes for Bing Ads API.

System_CLiX_note Note

This example uses the UserName and Password elements for authentication. For Managing User Authentication with OAuth, replace the UserName and Password elements with the AuthenticationToken, which is your OAuth access token.

<?php

// You must pass credentials and the URL of the Ad Intelligence WSDL.

// Command line usage:
// php.exe GetDemographics username password devToken accountId wsdl
//

// Disable WSDL caching.

ini_set("soap.wsdl_cache_enabled", "0");
ini_set("soap.wsdl_cache_ttl", "0");

// Define the proxy class for the Ad Intelligence service.

Class ClientProxy
{
    private $username;
    private $password;
    private $developerToken;
    private $wsdlUrl;
    private $accountId;
    private $service;
    private $namespace;

    public function __construct($username, $password, $token, $accountId, $wsdl)
    {
        $this->username = $username;
        $this->password = $password;
        $this->developerToken = $token;
        $this->accountId = $accountId;
        $this->wsdlUrl = $wsdl;
        $this->service = $this->GetProxy($wsdl);
    }

    public function GetAccountId() { return $this->accountId; }
    public function GetService() { return $this->service; }
    public function GetNamespace() { return $this->namespace; }

    // This function gets the namespace from the WSDL, so you do
    // not have to hardcode it in the client.

    private function GetNamespaceForService($url)
    {
        $doc = new DOMDocument;
        $doc->Load($url);

        $xpath = new DOMXPath($doc);
        $query = "/*/@targetNamespace";

        $attrs = $xpath->query($query);

        // The query will return only one node in the node list.

        foreach($attrs as $attr)
        {
            $namespace = $attr->value;
        }

        return $namespace;
    }

    private function GetProxy($wsdl)
    {
        $this->namespace = $this->GetNamespaceForService($wsdl);

        // Define the SOAP headers.

        $headers = array();

        $headers[] = new SoapHeader(
            $this->namespace,
            'CustomerAccountId',
            $this->accountId
            );

        $headers[] = new SoapHeader(
            $this->namespace,
            'DeveloperToken',
            $this->developerToken
            );

        $headers[] = new SoapHeader(
            $this->namespace,
            'UserName',
            $this->username
            );

        $headers[] = new SoapHeader(
            $this->namespace,
            'Password',
            $this->password
            );

        // By default, PHP does not return single item arrays as an array type.
        // To force PHP to always return an array for an array type in the
        // response, specify the SOAP_SINGLE_ELEMENT_ARRAYS feature.

        $options = array(
            'trace' => TRUE,
            'exceptions' => TRUE,
            'features' => SOAP_SINGLE_ELEMENT_ARRAYS
            );

        $proxy = new SOAPClient($this->wsdlUrl, $options);

        $proxy->__setSoapHeaders($headers);

        return $proxy;
    }
}

// Define the request class.

final class GetKeywordDemographicsRequest
{
    public $Keywords;
    public $Language;
    public $PublisherCountry;
    public $Device;
}

try
{
    // See Usage for argument values.

    $proxy = new ClientProxy($argv[1], $argv[2], $argv[3], $argv[4], $argv[5]);

    // Specify the request information.

    $request = new GetKeywordDemographicsRequest();
    $request->Device = array ( 'Smartphones', 'Computers', 'NonSmartphones');
    $request->Keywords = array ( 'flowers' );
    $request->Language = 'English';
    $request->PublisherCountry = 'US';

    $response = $proxy->GetService()->GetKeywordDemographics($request);

    // Print the counts for each keyword by device and match type.

    foreach ($response->KeywordDemographicResult->KeywordDemographicResult as $keyword)
    {
        print $keyword->Keyword;

        if (null == $keyword->Device)
        {
            print "\n  There is no demographics data available for the keyword.\n";
        }
        else
        {
            printf(" (%s)\n", $keyword->Device);
            printf("    Female: %s\n", number_format($keyword->KeywordDemographics->Female, 0));
            printf("    Male: %s\n", number_format($keyword->KeywordDemographics->Male, 0));
            printf("    Ages 18 to 24: %s\n", number_format($keyword->KeywordDemographics->Age18_24, 0));
            printf("    Ages 25 to 34: %s\n", number_format($keyword->KeywordDemographics->Age25_34, 0));
            printf("    Ages 35 to 49: %s\n", number_format($keyword->KeywordDemographics->Age35_49, 0));
            printf("    Ages 50 to 64: %s\n", number_format($keyword->KeywordDemographics->Age50_64, 0));
            printf("    Over 64: %s\n", number_format($keyword->KeywordDemographics->Age65Plus, 0));
        }

        print "\n";
    }
}
catch (SoapFault $e)
{
    print "GetKeywordDemographics failed.\n";

    if (isset($e->detail->ApiFaultDetail))
    {
        print "ApiFaultDetail exception encountered\n";
        print "Tracking ID: ".$e->detail->ApiFaultDetail->TrackingId."\n";

        // Process any operation errors.

        if (!empty($e->detail->ApiFaultDetail->OperationErrors))
        {
            $errors = is_array($e->detail->ApiFaultDetail->OperationErrors->OperationError)
                    ? $e->detail->ApiFaultDetail->OperationErrors->OperationError
                    : array('OperationError' => $e->detail->ApiFaultDetail->OperationErrors->OperationError);

            foreach ($errors as $error)
            {
                switch ($error->Code)
                {
                    case 106: //  UserIsNotAuthorized
                        print "The user is not authorized to call this operation.\n";
                        break;

                    case 1257: // CampaignServiceMissingLanguage
                        print "The language cannot be null or empty.\n";
                        break;

                    case 1505: // CampaignServiceKeywordsArrayShouldNotBeNullOrEmpty
                        print "The list of keywords cannot be null or empty.\n";
                        break;

                    case 3408: // CampaignServiceLanguageAndCountryNotSupported
                        print "The specified publisher country is not allowed for the specified language.\n";
                        break;

                    case 3412: // CampaignServiceInvalidLanguage
                        print "The specified language is not valid.\n";
                        break;

                    case 3413: // CampaignServiceInvalidPublisherCountry
                        print "The specified publisher country is not valid.\n";
                        break;

                    case 3417: // CampaignServiceInvalidDevice
                        print "One or more of the specified devices is not valid.\n";
                        break;

                    default:
                        printf("Error code: %s (%d)\nMessage: %s\nDetail: %s\n",
                            $error->ErrorCode, $error->Code, $error->Message, $error->Details);
                        break;
                }
            }
        }

        // Process any batch errors.

        if (!empty($e->detail->ApiFaultDetail->BatchErrors))
        {
            $errors = is_array($e->detail->ApiFaultDetail->BatchErrors->BatchError)
                    ? $e->detail->ApiFaultDetail->BatchErrors->BatchError
                    : array('BatchError' => $e->detail->ApiFaultDetail->BatchErrors->BatchError);

            foreach ($errors as $error)
            {
                print "Batch error encountered for array index ".$error->Index.".\n";
                printf("Error code: %s (%d)\nMessage: %s\nDetail: %s\n",
                    $error->ErrorCode, $error->Code, $error->Message, $error->Detail);
            }
        }
    }
    elseif (isset($e->detail->AdApiFaultDetail))
    {
        print "AdApiFaultDetail exception encountered\n";
        print "Tracking ID: ".$e->detail->AdApiFaultDetail->TrackingId ."\n";

        // Process any system errors.

        $errors = is_array($e->detail->AdApiFaultDetail->Errors->AdApiError)
                ? $e->detail->AdApiFaultDetail->Errors->AdApiError
                : array('AdApiError' => $e->detail->AdApiFaultDetail->Errors->AdApiError);

        foreach ($errors as $error)
        {
            if (105 == $error->Code) //  InvalidCredentials
            {
                print "The specified credentials are not valid or the account is inactive.\n";
            }
            else
            {
                printf("Error code: %s (%d)\nMessage: %s\nDetail: %s\n",
                    $error->ErrorCode, $error->Code, $error->Message, $error->Detail);
            }
        }
    }
    else
    {
        print $e->getCode()." ".$e->getMessage()."\n\n";

        // Output the last request/response.

        print "\nLast SOAP request/response:\n";
        print $proxy->GetService()->__getLastRequest()."\n";
        print $proxy->GetService()->__getLastResponse()."\n";
    }
}
catch (Exception $e)
{
    print $e->getCode()." ".$e->getMessage()."\n\n";
    print $e->getTraceAsString()."\n\n";
}

?>

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