Competitor entity messages and methods


Updated: November 29, 2016

Applies To: Dynamics 365 (online), Dynamics 365 (on-premises), Dynamics CRM 2016, Dynamics CRM Online

A competitor is another company that offers competing products and services. Each competitor record can contain detailed information about the competitor that includes a company profile, a SWOT (strengths, weaknesses, opportunities, and threats) analysis, and any relevant sales materials and presentations. In addition, competitor articles can contain links to relevant information in the marketing encyclopedia.

One or many competitors can be associated with any opportunity. By using this association, salespeople give management the ability to track their overall win/loss record versus specific competitors, and to do further analysis regarding the cause of losses and other outcomes.

The schema name for this entity is Competitor. To view the entity metadata for your organization, install the Metadata Browser solution described in Browse the metadata for your organization. You can also view the metadata for an uncustomized organization in the Excel file called EntityMetadata.xlsx included in the top-level folder of the SDK download. The following table describes the messages for this entity, which you use with the IOrganizationService.Execute method.




Creates a competitor. You can also call the IOrganizationService.Create method.


Deletes a competitor. You can also call the IOrganizationService.Delete method.


Retrieves a competitor. You can also call the IOrganizationService.Retrieve method.


Retrieves a collection of competitors. You can also call the IOrganizationService.RetrieveMultiple method.


Updates a competitor. You can also call the IOrganizationService.Update method.

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