WEB1045 - The title and description for the page are identical

  • Article

The <title> and <meta name="description"> tags should have different content.

Explanation

The title should not contain identical content to the page description.

Details

The <title> tag is most important tag that the site developer controls that can influence the relevance and ranking of a site in search engine results.

Both the <title> tag and the <meta name="description"> tag provide important information to a search engine. If the content of the <meta name="description"> tag is identical to that of the <title> tag, it provides no additional benefit to the ranking of the page in search-engine results. If the <title> and <meta name="description"> tags contain distinctly different but complementary content, search engines may rank the page more highly.

Example

The following is an example of a correctly formatted <title> tag, with <meta name="description"> and <meta name="keywords"> tags in the <head> tag section.

<head>
    <title>Contact Us</title>
    <meta name="description">Contact information for Proseware, Inc., including addresses, phone numbers, and email</meta>
    <meta name="keywords" content="Proseware,Proseware applications,Proseware utilities,Proseware tools,Proseware server tools"/>
</head>

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