Heading guidelines for SEO

Expression Studio 4.0

The heading (<h1> through <h6>) tags for each page should follow these guidelines for Search Engine Optimization (SEO).


In semantic web design, headings provide important organizational and summary information. Each page should have a single <h1> tag that summarizes the contents of the page. If the page contains a significant amount of text, it should be organized with <h2> through <h6> subheadings that summarize and categorize the text that they precede. Search engines rely on correctly used headings to determine the organization and contents of a site.


Review the content of the heading tags (<h1> through <h6>) for each page in the site to make sure that they contain text that is relevant to the page content.

Check each heading for the following:

See also

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