Hyperlink guidelines for SEO

Expression Studio 4.0

Each hyperlink in a page should follow these guidelines for Search Engine Optimization (SEO).


A hyperlink is one of the most important elements in search-engine ranking.

Search engines use internal hyperlinks to find other pages in your site. They also use hyperlinks that point to your page from other sites to increase the authority of the sites specified in the external links. In turn, if another site links to yours, the authority of your site is increased.


For more information about authority, see Understanding how search engines work.

Many sites, particularly database-driven sites, can display the same page using different URLs that include session IDs or other parameters. A canonical link communicates the preferred version of a URL to search engines.


Review each hyperlink in the site to make sure that it contains text that concisely describes the target page of the hyperlink.

Check each hyperlink for the following:

See also

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