WEB1031 - The <meta name="keywords"> tag contents are too short

Expression Studio 4.0

The <meta name="keywords"> tag should not be empty.


Each page should have a unique set of keywords that describe the contents of the page, contained inside a single <meta name="keywords"> tag inside the <head> tag section. If the contents of the <meta name="keywords"> tag are too short, search engines may not consider them to be relevant. The <meta name="keywords"> tag should not exceed 874 characters.


Search engines use the <meta name="keywords"> tag to identify keywords relevant to the contents of a page.

Use descriptive and representative keywords and phrases that people might search for in the <meta name="keywords"> tag, and that accurately describe the information that is provided on the page.

For information about customizing the parameters for rules in the SEO Checker, see Customizing SEO rules Ff723967.xtlink_newWindow(en-us,Expression.40).png.


The following is an example of a correctly formatted <title> tag, with <meta name="description"> and <meta name="keywords"> tags in the <head> tag section.

    <title>Contact Proseware, Inc.</title>
    <meta name="description" content="Contact information for Proseware, Inc., including addresses, phone numbers, and email"/>
    <meta name="keywords" content="Proseware,Proseware applications,Proseware utilities,Proseware tools,Proseware server tools"/>

See also

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