Import Marketplace data into PowerPivot

Updated: February 12, 2014

This topic covers how to import a Windows Azure Marketplace (WAM) dataset into Microsoft Excel 2010’s PowerPivot. The article assumes that you already have a Marketplace account and subscription to the dataset you want to import.


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Microsoft Excel 2010 (and later) PowerPivot add in enables powerful data analytics and reporting. Combining Marketplace data with the power of PowerPivot’s pivot tables you can gain new insights that you can use for a competitive advantage.

There are two ways to get your dataset from the Marketplace into PowerPivot:

  • While using Service Explorer in the Marketplace, you can export from Service Explorer to PowerPivot. See the article Download from the Marketplace to PowerPivot.

  • While using Excel 2010, you can import from the Marketplace into PowerPivot (if you have the installed the Excel PowerPivot add-in). The subject of this article.

If PowerPivot for Microsoft Excel 2010 is not installed on your computer, go to the PowerPivot download site site and follow the instructions to install PowerPivot.

  1. Launch Microsoft Excel 2010.

  2. Locate and click the PowerPivot tab.

  3. Locate and click PowerPivot Window.

  4. In the PowerPivot window, locate and click From Azure DataMarket.

  5. On the Table Import Wizard:

    1. Enter the dataset’s Service root URL. If you do not know the URL,

      1. Click View available Azure DataMarket datasets.

      2. Locate and open the dataset you want to import.

      3. Scroll down to and click the Details tab.

      4. Locate and copy the Service root URL to your clipboard.

      5. Return to PowerPivot Table Import Wizard and paste the URL in the text box.

    2. Enter your account key.
      If you do not know your account key, click Find, then copy the account key to your clipboard, and paste it into the text box.

  6. If you are working on a computer that is not shared, you can check the Save my account key checkbox.

  7. The Advanced properties should be fine as they are. If you want to check them, click the Advanced button.

    Advanced Properties Click OK when finished with Advanced Propereties.

    • Integrated Security should be Basic.

    • Persist Security Info should be True

    • User ID should be AccountKey.

  8. Click Test Connection. If the connection fails, confirm that you have internet access, the Service root URL and your Account Key are correct.

  9. Click Next.

  10. If you want to import the entire dataset, click Finish. If you want to filter the results that you import, click Preview & Filter.

    1. To remove any unneeded columns from the result set, clear the checkbox on the column name.

    2. When finished, click OK.

  11. Click Finish to import your data.

  12. After the data is completed, click Close.
    You can analyze the data using PowerPivot. For information on using PowerPivot see the videos at the PowerPivot download page, or search for “PowerPivot training” on

See Also

Other Resources

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