GoalsAndFunnelsReportRequest Data Object
Defines a goals and funnels report request. Use this report to discover whether your audience completes each step through the land, browse, prospect, and conversion pages of your website. For example, you can use this report to determine the step that users leave the conversion funnel, so that you can improve or remove that step to increase the chance that the user will continue to the next step. You can request spend, revenue, assists, conversions, and conversion steps of your websites. Once downloaded, this data can be sorted by account, ad group, campaign, keyword, and goal.
Available for accounts that are setup to use Bing Ads Campaign Analytics. For more information, see Managing Analytics With Universal Event Tracking (UET).
To request a report of this type, pass this object to the SubmitGenerateReport operation.
<xs:complexType name="GoalsAndFunnelsReportRequest"> <xs:complexContent mixed="false"> <xs:extension base="tns:ReportRequest"> <xs:sequence> <xs:element name="Aggregation" type="tns:NonHourlyReportAggregation" /> <xs:element name="Columns" nillable="true" type="tns:ArrayOfGoalsAndFunnelsReportColumn" /> <xs:element minOccurs="0" name="Filter" nillable="true" type="tns:GoalsAndFunnelsReportFilter" /> <xs:element name="Scope" nillable="true" type="tns:AccountThroughAdGroupReportScope" /> <xs:element name="Time" nillable="true" type="tns:ReportTime" /> </xs:sequence> </xs:extension> </xs:complexContent> </xs:complexType>
The type of aggregation to use to aggregate the report data. For example, you can aggregate the report data by day or week, or request a summary report.
The default is Summary.
The Time element specifies the time period to use for the aggregation.
The list of attributes and performance statistics to include in the report. The report will include the columns in the order that you specify them.
The filter information to use to filter the report data.
The scope of the report. For example, you can limit the report to include data for a combination of accounts, ad groups, and campaigns.
The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.
For a list of the time periods that you can specify for each aggregation type, see Aggregation and Time.
This object derives from the ReportRequest object. For a list of additional elements that you can specify, see the ReportRequest object.