AdDynamicTextPerformanceReportColumn Value Set

 

Defines the attributes and performance statistics columns that you can include in the AdDynamicTextPerformanceReportRequest Data Object.

The attribute columns that you include in a report can affect how the statistics are aggregated. In other words the number of rows increase by a factor of the unique attributes. For more information, see Columns that Group the Data.

For a list of columns that you must include, please see the Required Columns section below.

To see how far back hourly, daily, weekly, monthly, yearly and summary aggregated data can be retrieved for a report, see Reporting Data Retention Time Periods.

<xs:simpleType name="AdDynamicTextPerformanceReportColumn">
  <xs:restriction base="xs:string">
    <xs:enumeration value="AccountName"/>
    <xs:enumeration value="AccountId"/>
    <xs:enumeration value="AccountNumber"/>
    <xs:enumeration value="TimePeriod"/>
    <xs:enumeration value="AdGroupName"/>
    <xs:enumeration value="AdGroupId"/>
    <xs:enumeration value="Keyword"/>
    <xs:enumeration value="AdId"/>
    <xs:enumeration value="AdTitle"/>
    <xs:enumeration value="AdType"/>
    <xs:enumeration value="DestinationUrl"/>
    <xs:enumeration value="Param1"/>
    <xs:enumeration value="Param2"/>
    <xs:enumeration value="Param3"/>
    <xs:enumeration value="CurrencyCode"/>
    <xs:enumeration value="AdDistribution"/>
    <xs:enumeration value="Impressions"/>
    <xs:enumeration value="Clicks"/>
    <xs:enumeration value="Ctr"/>
    <xs:enumeration value="AverageCpc"/>
    <xs:enumeration value="Spend"/>
    <xs:enumeration value="AveragePosition"/>
    <xs:enumeration value="Conversions"/>
    <xs:enumeration value="ConversionRate"/>
    <xs:enumeration value="CostPerConversion"/>
    <xs:enumeration value="DeviceType"/>
    <xs:enumeration value="Language"/>
    <xs:enumeration value="AccountStatus"/>
    <xs:enumeration value="AdGroupStatus"/>
    <xs:enumeration value="AdStatus"/>
    <xs:enumeration value="KeywordStatus"/>
    <xs:enumeration value="TitlePart1"/>
    <xs:enumeration value="TitlePart2"/>
    <xs:enumeration value="Path1"/>
    <xs:enumeration value="Path2"/>
    <xs:enumeration value="FinalURL"/>
    <xs:enumeration value="FinalMobileURL"/>
    <xs:enumeration value="FinalAppURL"/>
    <xs:enumeration value="AdDescription"/>   
  </xs:restriction>
</xs:simpleType>

ValueDescription
AccountIdThe Bing Ads assigned identifier of an account.
AccountNameThe account name.
AccountNumberThe Bing Ads assigned number of an account.
AccountStatusThe account status.
AdDistributionThe ad distribution attribute of an ad group.
AdDescriptionThe text attribute of an ad.
AdGroupNameThe ad group name.
AdGroupIdThe Bing Ads assigned identifier of an ad group.
AdGroupStatusThe ad group status.
AdStatusThe ad status.
AdTitleThe ad title.
AdTypeThe ad type.
AverageCpc

The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.

The formula for calculating the average CPC is (Spend /Clicks).

AveragePositionThe average position of the ad on a webpage.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Bing Ads click measurement: description of methodology.
ConversionRate

The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).

The formula for calculating the conversion rate is (Conversions / Clicks) x 100.

ConversionsThe number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success.
CostPerConversion

The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).

Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate.

Ctr

The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).

The formula for calculating CTR is (Clicks / Impressions) x 100.

CurrencyCodeThe account currency type.
DestinationUrl

The destination URL attribute of the ad, keyword, or ad group criterion.

If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs.

DeviceType

The device name attribute of a device OS target bid. The type of device which showed ads.

For possible values, see the DeviceTypeReportFilter.

FinalAppURLReserved for future use.
FinalMobileURLThe Final Mobile URL of the ad, keyword, or criterion.

Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
FinalURLThe Final URL of the ad, keyword, or criterion.

Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
ImpressionsThe number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
KeywordThe keyword text.
KeywordStatusThe keyword status.
LanguageThe ad group language.
Param1The first dynamic substitution parameter (Param1) of a keyword or biddable ad group criterion.
Param2The second dynamic substitution parameter (Param2) of a keyword or biddable ad group criterion.
Param3The third dynamic substitution parameter (Param3) of a keyword or biddable ad group criterion.
Path1The path 1 attribute of an ad.
Path2The path 2 attribute of an ad.
SpendThe cost per click (CPC) summed for each click.
TimePeriod

The time period of each report row.

Note: You may not include this column if the Aggregation element of the request object is set to Summary. If you include the TimePeriod column, the column label in the downloaded report depends on the aggregation level that you specify in the report request. For more information, see Time Period Column.

TitlePart1The title part 1 attribute of an ad.
TitlePart2The title part 2 attribute of an ad.

The report must include the following columns.

Column
AdTitle
DestinationURL
Param1
Param2
Param3
TimePeriod

Note: This column is required for all aggregation types except Summary.

The report must also include one or more of the performance statistics columns available with this value set. For more information, see Report Attributes and Performance Statistics.

ReportingService.svc v11

Namespace: https://bingads.microsoft.com/Reporting/v11

AdDynamicTextPerformanceReportRequest

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