Export (0) Print
Expand All

BidOpportunity Data Object

Defines an object that contains the suggested bid with estimated clicks and impressions opportunities.

System_CLiX_note Note

The bid opportunity is an estimate based on the last 7 days of performance data, and not a prediction or guarantee of future performance.

<xs:complexType name="BidOpportunity">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:Opportunity">
      <xs:sequence>
        <xs:element minOccurs="0" name="AdGroupId" type="xs:long" />
        <xs:element minOccurs="0" name="CurrentBid" type="xs:double" />
        <xs:element minOccurs="0" name="EstimatedIncreaseInClicks" type="xs:double" />
        <xs:element minOccurs="0" name="EstimatedIncreaseInCost" type="xs:double" />
        <xs:element minOccurs="0" name="EstimatedIncreaseInImpressions" type="xs:long" />
        <xs:element minOccurs="0" name="KeywordId" type="xs:long" />
        <xs:element minOccurs="0" name="MatchType" type="xs:string" />
        <xs:element minOccurs="0" name="SuggestedBid" type="xs:double" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The BidOpportunity object derives from the Opportunity object. For a list of additional elements that you can access, see the Opportunity object.

Element

Description

Data Type

AdGroupId

The identifier of the ad group that owns the keyword.

long

CurrentBid

The current keyword bid amount specified for the match type in the MatchType element.

double

EstimatedIncreaseInClicks

The estimated clicks opportunities corresponding to the suggested bid.

double

EstimatedIncreaseInCost

The estimated increase in spend corresponding to the suggested bid.

double

EstimatedIncreaseInImpressions

The estimated impressions opportunities corresponding to the suggested bid.

long

KeywordId

The identifier of the keyword to which the bid opportunity applies.

long

MatchType

The match type to which the suggested bid value applies. The possible values are:

  • BroadMatch

  • ExactMatch

  • PhraseMatch

string

SuggestedBid

The suggested bid based on the last 7 days of performance history for the corresponding ad group.

double

Requirements

OptimizerService.svc v9

Namespace: https://bingads.microsoft.com/Optimizer/v9

Community Additions

ADD
Show:
© 2015 Microsoft