Campaign Management Value Sets

 

The Campaign Management service defines the following value sets.

Value SetDescription
AdDistributionDefines the types of ads in an ad group.
AdEditorialStatusDefines the review status of an ad.
AdExtensionEditorialStatusDefines the editorial review status values of an ad extension.
AdExtensionStatusDefines the possible status values of an ad extension.
AdExtensionsTypeFilterDefines the possible ad extension types.
AdGroupCriterionEditorialStatusDefines the editorial review status values of an ad group criterion.
AdGroupCriterionStatusDefines the possible ad group criterion status values.
AdGroupCriterionTypeDefines the types of ad group criterions.
AdGroupStatusProvides the values that specify the status of an ad group.
AdRotationTypeDefines the possible ad rotation types that you can apply to an ad group. For ad groups with more than one ad, these options determine how the ads are rotated into the auction.
AdStatusDefines the status of an ad.
AdTypeDefines the type of ad.
AgeRangeDefines the age ranges available for age criterion.
AppealStatusDefines the values that you use to determine whether an editorial rejection is appealable.
AssociationTypeDefines the entity types that can be associated with an ad extension.
AudienceTypeDefines the types of audiences.
BudgetLimitTypeDefines the type of limits to be imposed on the budget for a campaign.
BusinessGeoCodeStatusDefines the possible status values that indicate the progress of determining the latitude and longitude values of a business.
CampaignCriterionStatusDefines the possible campaign criterion status values.
CampaignCriterionTypeDefines the types of campaign criterions.
CampaignStatusDefines if a campaign is paused or active.
CampaignTypeDefines the types of campaigns.
ConversionGoalCountTypeDefines how your conversions are recorded within your chosen conversion window.
ConversionGoalRevenueTypeDefines conversion goal revenue models that you can use to track how much each conversion is worth to your business.
ConversionGoalStatusDefines the possible user-determined status values of a conversion goal. These are the status values that a user can decide to set, for example a goal can be set to Paused if you no longer wish to track conversions for that goal.
ConversionGoalTrackingStatusDefines the possible system-determined status values of a conversion goal. These are the status values that can be set by the system, for example the system sets the status to TagUnverified if the UET tag has not yet been verified.
ConversionGoalTypeDefines the current possible types of conversion goals.
DayDefines the days of the week that are available, for example with day and time criterion.
DistanceUnitDefines the possible distance units of a geographical location.
EntityScopeDefines values that you can use to determine whether the remarketing list can only be associated with ad groups within one specified account, or can be associated with any ad groups across all of the customer's accounts.
EntityTypeDefines the types of entities.
ExpressionOperatorDefines the operators that can be applied to expressions within a conversion goal.
GenderTypeDefines the genders that are available for gender criterion.
IntentOptionDefines the possible intent options for location criterion, for example to target people in, searching for, or viewing pages about your targeted location.
ItemActionDefines the types of item actions, for example to add, delete, or update the product partition criterion.
KeywordEditorialStatusDefines the review status of a keyword.
KeywordStatusDefines the possible keyword status values.
MatchTypeDefines the possible match types for a keyword or negative keyword.
MediaEnabledEntityFilterDefines the possible values representing entities that are enabled for media such as images.
MigrationStatusDefines the possible migration status values.
MinuteDefines the possible minute values for ad extension scheduling or day and time criterion.
NetworkDefines the possible search network types on which an ad can display.
NumberOperatorDefines the operators that can be applied to remarketing list rule item number values.
PriceAdExtensionTypeDefines the types of price ad extensions.
PriceQualifierDefines price qualifiers for price ad extensions.
PriceUnitDefines price units for price ad extensions.
PricingModelDefines the pricing model for an ad group.
ProductPartitionTypeDefines the types of product partitions.
RemarketingTargetingSettingDefines the targeting setting that is applicable for all remarketing lists that are associated with a given ad group. Each remarketing list can be associated with multiple ad groups, and each ad group's remarketing targeting setting is applied independently for delivery.
StringOperatorDefines the operators that can be applied to remarketing list rule item string values.
UetTagTrackingStatusDefines the possible system-determined status values of a UET tag. These are the status values that can be set by the system, for example the system sets the status to Unverified if the UET tag has not yet been verified.
ValueOperatorDefines the operators that can be applied to values within a conversion event goal.
WebpageConditionOperandDefines the operands that can be applied to arguments of a webpage condition or criterion for dynamic search ads.
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