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MatchType Value Set

Defines the possible match types for a keyword bid.

<xs:simpleType name="MatchType">
  <xs:annotation>
    <xs:appinfo>
      <ActualType Name="unsignedByte" Namespace="http://www.w3.org/2001/XMLSchema" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
    </xs:appinfo>
  </xs:annotation>
  <xs:restriction base="xs:string">
    <xs:enumeration value="Exact" />
    <xs:enumeration value="Phrase" />
    <xs:enumeration value="Broad" />
    <xs:enumeration value="Content" />
  </xs:restriction>
</xs:simpleType>

Values

Value

Description

Broad

The keyword match type is Broad.

Content

The keyword match type is Content.

Exact

The keyword match type is Exact.

Phrase

The keyword match type is Phrase.

Requirements

CampaignManagementService.svc v9

Namespace: https://bingads.microsoft.com/CampaignManagement/v9

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