MatchType Value Set

 

Defines the possible match types for a keyword or negative keyword.

<xs:simpleType name="MatchType">
  <xs:annotation>
    <xs:appinfo>
      <ActualType Name="unsignedByte" Namespace="http://www.w3.org/2001/XMLSchema" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
    </xs:appinfo>
  </xs:annotation>
  <xs:restriction base="xs:string">
    <xs:enumeration value="Exact" />
    <xs:enumeration value="Phrase" />
    <xs:enumeration value="Broad" />
    <xs:enumeration value="Content" />
  </xs:restriction>
</xs:simpleType>

ValueDescription
BroadThe match type is Broad.
ContentThe match type is Content.
ExactThe match type is Exact.
PhraseThe match type is Phrase.

CampaignManagementService.svc v11

Namespace: https://bingads.microsoft.com/CampaignManagement/v11

Keyword
NegativeKeyword

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