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AdDistribution Value Set

Defines the ad distribution for the ad group.

<xs:simpleType name="AdDistribution">
      <xs:restriction base="xs:string">
        <xs:enumeration value="Search" />
        <xs:enumeration value="Content" />





The ads are displayed on Microsoft-owned websites, as well as on participating partner websites. Ads are not triggered by a search query, and rather, they appear on pages that are relevant to the keywords you have bid on. The content distribution network includes Bing owned-and-operated sites, Yahoo owned-and-operated sites, and syndicated partner sites that are typically focused on specific interests, such as cars (MSN Autos), finance (MSN Money), or computers (PC World).


To display content ads, your ad group must target countries that support content ads. If the ad group does not target the supported countries, adding or updating the ad group will succeed; however, the content ads will not be served.

Content ads are limited to Argentina, Brazil, Canada, Chile, Columbia, Hong Kong, India, Indonesia, Malaysia, Mexico, Peru, Philippines, Singapore, Taiwan, Thailand, United States, Venezuela, and Vietnam.


The ad group contains search ads. The ads are displayed on the search network that you specify for the ad group. For more information, see the Network element of AdGroup.


CampaignManagementService.svc v9

Namespace: https://bingads.microsoft.com/CampaignManagement/v9

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