Bing Ads API


The Bing Ads API enables you to programmatically access a subset of the search advertising features that are available to users of the Bing Ads web application. For example you can use the API to create accounts, campaigns, ads, and keywords. You can also research historical and suggested keyword bids, and get performance reports that can be used to optimize your campaigns.

Bing Ads APIFor advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. Using the Bing Ads API is the most efficient way to manage many large campaigns or to integrate your marketing with other in-house systems. The Bing Ads API also supports multiple customer accounts making it easy for ad agencies to manage campaigns for many clients. Some organizations may choose a hybrid approach; using the web UI for most tasks but automating reporting or campaign optimization with the API.
Bing Ads Content APIThe Bing Ads Content API allows advertisers who manage Bing Shopping Campaigns to programmatically create and update their Bing Merchant Center product data. Bing Merchant Center allows you to create a catalog, which includes images and other information about your products, so that your products can display in search results. The Content API is an alternative to uploading the product catalog to a Bing Merchant Center via FTP.

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