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MatchType Value Set

Defines the possible keyword match type values.

<xs:simpleType name="MatchType">
  <xs:restriction base="xs:string">
    <xs:enumeration value="Exact" />
    <xs:enumeration value="Phrase" />
    <xs:enumeration value="Broad" />
    <xs:enumeration value="Content" />
    <xs:enumeration value="Aggregate" />
  </xs:restriction>
</xs:simpleType>

Values

Value

Description

Aggregate

Aggregates the data across all match types.

Broad

A broad match results when words in the keyword are present in the user's search query; however, the word order can vary.

Content

A content match results when the keywords extracted from the content webpage match the keywords in the user’s search query by using an exact match comparison. An exact match results when all of the words in the keyword exactly match the user's query.

Exact

An exact match results when all of the words in the keyword exactly match the user's search query.

Phrase

A phrase match results when all of the words in the keyword are present in the user's search query and are in the same order.

For more information about match types, see Match Type and Bid Values.

Requirements

AdIntelligenceService.svc v9

Namespace: https://bingads.microsoft.com/AdIntelligence/v9

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