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Ad Data Object - Campaign Management

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Defines the base object of an ad.

Do not try to instantiate an Ad. You can create one or more of the following objects that derive from it.

Syntax

<xs:complexType name="Ad" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="AdFormatPreference" nillable="true" type="xs:string" />
    <xs:element minOccurs="0" name="DevicePreference" nillable="true" type="xs:long" />
    <xs:element minOccurs="0" name="EditorialStatus" nillable="true" type="tns:AdEditorialStatus" />
    <xs:element minOccurs="0" name="FinalAppUrls" nillable="true" type="tns:ArrayOfAppUrl" />
    <xs:element xmlns:q1="http://schemas.microsoft.com/2003/10/Serialization/Arrays" minOccurs="0" name="FinalMobileUrls" nillable="true" type="q1:ArrayOfstring" />
    <xs:element minOccurs="0" name="FinalUrlSuffix" nillable="true" type="xs:string" />
    <xs:element xmlns:q2="http://schemas.microsoft.com/2003/10/Serialization/Arrays" minOccurs="0" name="FinalUrls" nillable="true" type="q2:ArrayOfstring" />
    <xs:element xmlns:q3="http://schemas.datacontract.org/2004/07/System.Collections.Generic" minOccurs="0" name="ForwardCompatibilityMap" nillable="true" type="q3:ArrayOfKeyValuePairOfstringstring" />
    <xs:element minOccurs="0" name="Id" nillable="true" type="xs:long" />
    <xs:element minOccurs="0" name="Status" nillable="true" type="tns:AdStatus" />
    <xs:element minOccurs="0" name="TrackingUrlTemplate" nillable="true" type="xs:string" />
    <xs:element minOccurs="0" name="Type" nillable="true" type="tns:AdType" />
    <xs:element minOccurs="0" name="UrlCustomParameters" nillable="true" type="tns:CustomParameters" />
  </xs:sequence>
</xs:complexType>

Elements

The Ad object has the following elements: AdFormatPreference, DevicePreference, EditorialStatus, FinalAppUrls, FinalMobileUrls, FinalUrls, FinalUrlSuffix, ForwardCompatibilityMap, Id, Status, TrackingUrlTemplate, Type, UrlCustomParameters.

Element Description Data Type
AdFormatPreference The Ad Format Preference is used to indicate whether or not you prefer the ad copy to be shown to users as a search or audience ad. Search ads tend to be written as a call to action, whereas audience ads should be written in more of an informational style. While you have the option to use search ads as audience ads, designating an ad as Audience ads preferred format allows you to optimize its messaging for native delivery.

Possible values are AudienceAd and All. If set to All, the ad will be eligible for both search and audience ad formats. If set to AudienceAd, the ad will only be eligible for the audience ad format.

Ad Format Preference is only supported for ExpandedTextAd and TextAd objects.		 string
DevicePreference Determines the device preference for showing the ad.

Device preference is only supported for AppInstallAd and TextAd objects.		 long
EditorialStatus The editorial review status of the ad, which indicates whether the ad is pending review, has been approved, or has been disapproved. AdEditorialStatus
FinalAppUrls Reserved for future use. AppUrl array
FinalMobileUrls The mobile landing page URL.

This element is only supported for ExpandedTextAd, ResponsiveAd, ResponsiveSearchAd, and TextAd objects. It is not supported with the AppInstallAd, DynamicSearchAd, and ProductAd objects.		 string array
FinalUrls The last or final URL where a user is ultimately taken, whether or not the click to final URL path included any redirects.

This element is only supported for AppInstallAd, ExpandedTextAd, ResponsiveAd, ResponsiveSearchAd, and TextAd objects. It is not supported with the DynamicSearchAd and ProductAd objects.		 string array
FinalUrlSuffix The final URL suffix can include tracking parameters that will be appended to the end of your landing page URL. We recommend placing tracking parameters that your landing page requires in a final URL suffix so that your customers are always sent to your landing page. For more details and validation rules see Final URL Suffix in the technical guides.

This element is only supported for AppInstallAd, DynamicSearchAd, ExpandedTextAd, ResponsiveAd, and ResponsiveSearchAd objects. It is not supported with the ProductAd and and TextAd objects.		 string
ForwardCompatibilityMap The list of key and value strings for forward compatibility to avoid otherwise breaking changes when new elements are added in the current API version.

Forward compatibility changes will be noted here in future releases. There are currently no forward compatibility changes for this object.		 KeyValuePairOfstringstring array
Id The unique Microsoft Advertising identifier for the ad. long
Status The status of the ad.

You can set the ad status to Active or Paused.		 AdStatus
TrackingUrlTemplate The tracking template to use as a default for all landing page URLs.

This element is only supported for AppInstallAd, DynamicSearchAd, ExpandedTextAd, ResponsiveAd, ResponsiveSearchAd, and TextAd objects. It is not supported with the ProductAd object.		 string
Type The type of the ad.

For more information about ad types, see the Remarks.		 AdType
UrlCustomParameters Your custom collection of key and value parameters for URL tracking.

This element is only supported for AppInstallAd, DynamicSearchAd, ExpandedTextAd, ResponsiveAd, ResponsiveSearchAd, and TextAd objects. It is not supported with the ProductAd object.		 CustomParameters

Remarks

For Java and the .NET languages, do not set the Type element because the value is determined by whether you instantiate an expanded text ad or another ad type.

If you generate the SOAP manually, use the type attribute of the <Ad> node (as shown in the following example) to specify the type of ad.

<Ads xmlns:i="http://www.w3.org/2001/XMLSchema-instance">
  <Ad i:type="ExpandedTextAd">
    <DevicePreference i:nil="true" />
    <EditorialStatus i:nil="true" />
    <ForwardCompatibilityMap i:nil="true" />
    <Id i:nil="true" />
    <Status i:nil="true" />
    <FinalUrls xmlns:a="http://schemas.microsoft.com/2003/10/Serialization/Arrays">
      <a:string>https://www.contoso.com/womenshoesale</a:string>
    </FinalUrls>
    <Path1>seattle</Path1>
    <Path2>shoe sale</Path2>
    <Text>Find New Customers & Increase Sales!</Text>
    <TextPart2>Start Advertising on Contoso Today.</TextPart2>
    <TitlePart1>Contoso</TitlePart1>
    <TitlePart2>Fast & Easy Setup</TitlePart2>
    <TitlePart3>Top Rated</TitlePart3>
  </Ad>
</Ads>

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

Used By

AddAds
GetAdsByAdGroupId
GetAdsByEditorialStatus
GetAdsByIds
UpdateAds