The ProductName property contains the name of the application being installed. This is used only for display purposes. Advertised as a product property.
This property is REQUIRED.
This property can be changed by a transform.
The ProductName property can be no greater than 63 characters in length. No limit exists on the length of the registry key for DisplayName.
Windows Installer 5.0 on Windows Server 2012, Windows 8, Windows Server 2008 R2 or Windows 7. Windows Installer 4.0 or Windows Installer 4.5 on Windows Server 2008 or Windows Vista. Windows Installer on Windows Server 2003 or Windows XP. See the Windows Installer Run-Time Requirements for information about the minimum Windows service pack that is required by a Windows Installer version.