Reviewing app ratings and feedback

Applies to Windows only

The chart and info displayed on the Ratings page show the distribution of how customers rate your app in the Windows Store.

To view the Ratings page:

  1. Go to your Windows Store Dashboard and find the app.

    Note  You can view your app's ratings only if the app is listed in the Store and appears below the Apps in the Store title.
  2. Click Details in the app's tile to see the App summary page.
  3. In the left menu, click Ratings.

By default, ratings and reviews from all of the markets in which you offer your app are shown together. To only show reviews and ratings from specific markets, check the boxes for the markets that you wish to show in the Market filter.

By default, we show the last month’s ratings and reviews. You can change this duration to 3 months, 6 months, or 12 months by using the filters in the top right corner of the page.

If you have published separate packages targeting both Windows 8 and Windows 8.1, we show ratings and reviews for all of these together by default. You can change the filter from All target OS to the targeted operating system for which you wish to see ratings and reviews.


The Ratings section shows the total number of star ratings and the average star rating (1 star to 5 stars) for your app. It also shows the percentage by which the total and average ratings have increased or decreased over the selected time period.

The Ratings chart shows the number of ratings (1 star to 5 stars) that customers gave your app during the selected time period.

For a customer rating an app for the first time, the rating appears as a New rating. Subsequent ratings by the same customer will appear as Revised ratings.

Note  It can take up to 24 hours for a customer rating to be reflected in this chart.


This Reviews section lists the comments that customers entered when rating your app.

Note  Customers can rate your app without providing written feedback, so you will typically have fewer reviews than ratings.

By default, all reviews are shown. You can apply filters here (in addition to the filters at the top of the page) if you want to show only those reviews that were provided with specific star ratings.

Each customer review contains:

  • The title and review text provided by the customer.
  • The date and time of the review, and whether the customer has revised the review. (If so, the date and time when the review was revised will be shown.)
  • The review’s "usefulness count," as rated by other customers when reading that review. These are shown as a series of two numbers. The first one refers to how many customers rated it as useful; the second is the total number of customers who rated the review. For example, a usefulness count of 4/10 means that out of 10 raters, 4 found the review useful and 6 did not.

Remember that there are many other ways to get customer feedback outside of the Windows Store. Search for your app's name across search engines to find out what customers are saying. Consider using social media (Facebook pages, Twitter accounts and #hashtags, etc.) for your app, and asking customers for their comments and suggestions. You can even link to these pages from within your app (for example, in an "About" flyout from the Settings pane) and ask people to report bugs and send feedback.

Downloading ratings and reviews

You can download CSV files of your app's ratings and reviews by clicking Export on the Ratings page. You can select which type of data to download (Ratings or Reviews). You can specify a custom date range for any duration during the last 31 days.

Responding to user ratings and reviews

Here are some actions you may wish to consider, based on the ratings and reviews you're seeing.

  • If you notice many reviews that suggest a new or changed feature, or complain about a problem, consider releasing a new version that addresses the specific feedback. (Be sure to update your app's description to indicate that the issue has been fixed.)
  • If the average rating is high, but your number of downloads is low, you might want to look for ways to expose your app to more people, since it's been well-received by users who have tried it out.


All dates and times used in the analytics reports, charts, and downloaded data are shown in UTC.



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