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BroadMatchSearchQueryKPI Data Object - Ad Insight

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Defines an object that contains search query statistics of including broad match type keyword bids.

Syntax

<xs:complexType name="BroadMatchSearchQueryKPI" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="AverageCTR" type="xs:double" />
    <xs:element minOccurs="0" name="Clicks" type="xs:double" />
    <xs:element minOccurs="0" name="Impressions" type="xs:long" />
    <xs:element minOccurs="0" name="SRPV" type="xs:long" />
    <xs:element minOccurs="0" name="SearchQuery" nillable="true" type="xs:string" />
  </xs:sequence>
</xs:complexType>

Elements

The BroadMatchSearchQueryKPI object has the following elements: AverageCTR, Clicks, Impressions, SearchQuery, SRPV.

Element Description Data Type
AverageCTR The average CTR for the search query. double
Clicks The clicks for the search query. double
Impressions The impressions for the search query. long
SearchQuery The search query corresponding to the keyword. string
SRPV The SRPV for the search query. long

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

BroadMatchKeywordOpportunity