Estimating the Size of a Heap
You can use the following steps to estimate the amount of space that is required to store data in a heap:

Specify the number of rows that will be present in the table:
Num_Rows = number of rows in the table

Specify the number of fixedlength and variablelength columns and calculate the space that is required for their storage:
Calculate the space that each of these groups of columns occupies within the data row. The size of a column depends on the data type and length specification. For more information, see Data Types (Database Engine).
Num_Cols = total number of columns (fixedlength and variablelength)
Fixed_Data_Size = total byte size of all fixedlength columns
Num_Variable_Cols = number of variablelength columns
Max_Var_Size = maximum byte size of all variablelength columns

Part of the row, known as the null bitmap, is reserved to manage column nullability. Calculate its size:
Null_Bitmap = 2 + ((Num_Cols + 7) / 8)
Only the integer part of this expression should be used. Discard any remainder.

Calculate the variablelength data size:
If there are variablelength columns in the table, determine how much space is used to store the columns within the row:
Variable_Data_Size = 2 + (Num_Variable_Cols x 2) + Max_Var_Size
This formula assumes that all variablelength columns are 100 percent full. If you anticipate that a smaller percentage of the variablelength column storage space will be used, you can adjust the Max_Var_Size value by that percentage to yield a more accurate estimate of the overall table size.
If there are no variablelength columns, set Variable_Data_Size to 0.Note: SQL Server 2005 introduces the ability to combine varchar, nvarchar, varbinary, or sql_variant columns that cause the total defined table width to exceed 8,060 bytes. The length of each one of these columns must still fall within the limit of 8,000 bytes for a varchar, nvarchar, varbinary, or sql_variant columns. However, their combined widths may exceed the 8,060 byte limit in a table. For more information, see RowOverflow Data Exceeding 8 KB.

Calculate the total row size:
Row_Size = Fixed_Data_Size + Variable_Data_Size + Null_Bitmap + 4
The value 4 in the formula is the row header overhead of the data row.

Calculate the number of rows per page (8096 free bytes per page):
Rows_Per_Page = 8096 / (Row_Size + 2)
Because rows do not span pages, the number of rows per page should be rounded down to the nearest whole row. The value 2 in the formula is for the row's entry in the slot array of the page.

Calculate the number of pages required to store all the rows:
Num_Pages = Num_Rows / Rows_Per_Page
The number of pages estimated should be rounded up to the nearest whole page.

Calculate the amount of space that is required to store the data in the heap (8192 total bytes per page):
Heap size (bytes) = 8192 x Num_Pages
This calculation does not consider the following:

Partitioning
The space overhead from partitioning is minimal, but complex to calculate. It is not important to include.

Allocation pages
There is at least one IAM page used to track the pages allocated to a heap, but the space overhead is minimal and there is no algorithm to deterministically calculate exactly how many IAM pages will be used.

Large object (LOB) values
The algorithm to determine exactly how much space will be used to store the LOB data types varchar(max), varbinary(max), nvarchar(max), text, ntext xml, and image values is complex. It is sufficient to just add the average size of the LOB values that are expected and add that to the total heap size.
Concepts
Clustered Index Design GuidelinesCreating Indexes (Database Engine)
Nonclustered Index Design Guidelines
Estimating the Size of a Table
Estimating the Size of a Clustered Index
Estimating the Size of a Nonclustered Index
Other Resources
Estimating the Size of a DatabaseHelp and Information
Getting SQL Server 2005 AssistanceCommunity Additions
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