How to: Set a Bookmark (Report Designer)
In Layout view, right-click the report item for which you want to set the bookmark and then click Properties.
On the Navigation tab, for Bookmark ID, type or select a bookmark ID or an expression that evaluates to a bookmark ID.
Note: The bookmark ID can be any string, but it must be unique in the report. If the bookmark ID is not unique, a link to the bookmark ID will find the first matching bookmark.