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Managing Campaigns and Ad Groups

Manage entities within campaigns and ad groups programmatically with the campaign management service. For an introduction to the account and campaign hierarchy within a customer, see Entity Hierarchy and Limits.

System_CLiX_note Note

For information about related programming elements, see Campaign Management Service Reference.

Campaigns and Ad Groups

One or more advertising campaigns can be created within a Bing Ads account. For more information on how to set up and maintain campaign settings such as budget and time zone, see Campaigns. One or more ad groups can be created within a campaign. For more information on how to set up and maintain ad group settings such as start date, end date, default bids, distribution, and network, see Ad Groups.

Ads and Biddable Entities

Within an ad group, you can include ads and biddable entities. The following is an overview of the two Bing Ads bidding models.

  • To advertise with a text or mobile ad, then you should bid on keywords. For more information, see Managing Ads and Keywords.

  • To advertise with a product ad from your Bing Merchant Center store, then you should bid using campaign and ad group criterion which filters ads from your store. For more information, see Bing Shopping Campaigns.

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