Opt Out Lists
Direct Mailer supports an opt-out feature. For direct mail jobs running as part of a campaign item, individual recipients can request to opt out of a direct mail campaign item. The opt-out ASP page is designed to allow users to add themselves to an opt-out list.
The sample opt-out ASP page is used in conjunction with the sample ServiceReminder ASP page, which is used to create Direct Mailer content. When implemented, this ASP file will send out personalized e-mail messages reminding each of your customers to come to your Web site to view new products. The ASP file also includes an opt-out link if they would like to be removed from your mailing list.
The developer that authors the ASP page for the Direct Mailer jobs from the Web server can provide links to an opt-out ASP page, which the recipient can use to either opt out from all site mailings or from the direct mail campaign item by clicking the appropriate link. When a Direct Mailer job running as part of a campaign item is executed, Direct Mailer checks for the presence of the site level opt-out list and the campaign item level opt-out list. If either list exists, its items are subtracted from the original mailing list, and the resulting list acts as the new mailing list.
See Also
Overview of Creating Direct Mail
Copyright © 2005 Microsoft Corporation.
All rights reserved.