Bing Ads API

Bing Ads API

Microsoft Advertising Services

Bing Ads includes web services that you can use to manage your advertising campaigns and accounts, as well as request reports that you can use to track the performance of your campaigns.



Bing Ads API

For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. Using the Bing Ads API is the most efficient way to manage many large campaigns or to integrate your marketing with other in-house systems. The Bing Ads API also supports multiple customer accounts making it easy for ad agencies to manage campaigns for many clients. Some organizations may choose a hybrid approach; using the web UI for most tasks but automating reporting or campaign optimization with the API.

Bing Ads Content API

The Bing Ads Content API allows advertisers who manage Bing Shopping Campaigns to programmatically create and update their Bing Merchant Center product data. Bing Merchant Center allows you to create a catalog, which includes images and other information about your products, so that your products can display in search results. The Content API is an alternative to uploading the product catalog to a Bing Merchant Center via FTP.

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