PublisherReportColumn

Atlas API
System_CLiX_note Note

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Specifies the columns that can be included in an internal publisher report.


                    
<xs:simpleType name="PublisherReportColumn">
    <xs:restriction base="xs:string">
        <xs:enumeration value="ActionTag"/>
        <xs:enumeration value="AdvertiserGUID"/>
        <xs:enumeration value="AdvertiserName"/>
        <xs:enumeration value="BuyGUID"/>
        <xs:enumeration value="BuyName"/>
        <xs:enumeration value="BuyType"/>
        <xs:enumeration value="CategoryType"/>
        <xs:enumeration value="CategoryTypeGUID"/>
        <xs:enumeration value="Clicks"/>
        <xs:enumeration value="ControlPlacementID"/>
        <xs:enumeration value="ConversionsClickBased"/>
        <xs:enumeration value="ConversionsViewBased"/>
        <xs:enumeration value="ConversionsViewBasedAccepted"/>
        <xs:enumeration value="CostMethod"/>
        <xs:enumeration value="Division"/>
        <xs:enumeration value="DivisionGUID"/>
        <xs:enumeration value="Impressions"/>
        <xs:enumeration value="MediaPlanGUID"/>
        <xs:enumeration value="MediaPlanName"/>
        <xs:enumeration value="NetCost"/>
        <xs:enumeration value="NetworkGrossRevenue"/>
        <xs:enumeration value="NetworkNetRevenue"/>
        <xs:enumeration value="PlacementName"/>
        <xs:enumeration value="PlacementSize"/>
        <xs:enumeration value="ProgramGUID"/>
        <xs:enumeration value="ProgramName"/>
        <xs:enumeration value="PublisherGUID"/>
        <xs:enumeration value="PublisherName"/>
        <xs:enumeration value="RevShareRate"/>
        <xs:enumeration value="SalesRep"/>
        <xs:enumeration value="SiteGUID"/>
        <xs:enumeration value="SiteName"/>
    </xs:restriction>
</xs:simpleType>

Values

Value

Description

ActionTag

Specifies the action tag for the entity.

AdvertiserGUID

Specifies the globally unique identifier for the advertiser.

AdvertiserName

Specifies the name of the advertiser.

BuyGUID

Specifies the globally unique identifier for the buy.

BuyName

Specifies the name of the buy.

BuyType

Specifies the type of the buy.

CategoryType

Specifies the method used to categorize placements for the publisher.

CategoryTypeGUID

Specifies the globally unique identifier for the category type.

Clicks

Specifies the number of clicks.

ControlPlacementID

Specifies the identifier for the control placement.

ConversionsClickBased

Specifies the number of click conversions.

ConversionsViewBased

Specifies the number of view conversions.

ConversionsViewBasedAccepted

Specifies the number of accepted view conversions. This value is the number of view conversions multiplied by the view conversion acceptance rate.

CostMethod

Specifies the method that the advertiser has agreed to use to pay for inventory—cost-per-thousand-impressions (CPM), cost-per-click (CPC), cost-per-action (CPA), or hybrid.

Division

Specifies the name of the advertiser division.

DivisionGUID

Specifies the globally unique identifier for the advertiser division.

Impressions

Specifies the number of impressions.

MediaPlanGUID

Specifies the globally unique identifier for the media plan. A media plan is a collection of one or more buys.

MediaPlanName

Specifies the name of the media plan.

NetCost

Specifies the net amount of money that the advertiser owes to the publisher.

NetworkGrossRevenue

Specifies the gross revenue for the network—no set-up fees, ad-serving costs, and discounts have been deducted.

NetworkNetRevenue

Specifies the net revenue for the network—set-up fees, ad-serving costs, and discounts have been deducted.

PlacementName

Specifies the name of the placement.

PlacementSize

Specifies the width and height in pixels of the placement.

ProgramGUID

Specifies the globally unique identifier for the program.

ProgramName

Specifies the name of the Atlas client and its program name.

PublisherGUID

Specifies the globally unique identifier for the publisher.

PublisherName

Specifies the name of the publisher that the placements were purchased from.

RevShareRate

Specifies the percentage of the revenue to be shared with the publisher.

SalesRep

Specifies the advertiser sales representative.

SiteGUID

Specifies the globally unique identifier for the website that displayed the placements.

SiteName

Specifies the name of the website that displayed the placements.

Requirements

ReportExecutionService.svc in version 3.

See Also

Reference

PublisherReportRequest

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