NegativeKeywordConflictReportRequest Data Object
Defines a negative keyword conflict report request. Use this report to discover which keywords and negative keywords are in conflict, and whether the conflict is at the campaign or ad group level. Use this list to figure out which negative keywords to delete.
You can request negative keywords that conflict with some of your keywords, and block your ad from showing.
To request a report of this type, pass this object to the SubmitGenerateReport operation.
<xs:complexType name="NegativeKeywordConflictReportRequest"> <xs:complexContent mixed="false"> <xs:extension base="tns:ReportRequest"> <xs:sequence> <xs:element name="Columns" type="tns:ArrayOfNegativeKeywordConflictReportColumn" nillable="true"/> <xs:element name="Filter" type="tns:NegativeKeywordConflictReportFilter" nillable="true" minOccurs="0"/> <xs:element name="Scope" type="tns:AccountThroughAdGroupReportScope" nillable="true"/> </xs:sequence> </xs:extension> </xs:complexContent> </xs:complexType>
|The list of attributes and performance statistics to include in the report. The report will include the columns in the order that you specify them.||NegativeKeywordConflictReportColumn array||Required|
|The filter information to use to filter the report data.||NegativeKeywordConflictReportFilter array||Optional|
|The scope of the report. Use this element to limit the report to include data for a combination of accounts, ad groups, and campaigns.||AccountThroughAdGroupReportScope||Required|
This object inherits the following elements from the ReportRequest object.
|The format of the report data. For example, you can request the data in comma-separated values (Csv) format or tab-separated values (Tsv) format.|
The default value is Csv.
Note: All downloaded files are ZIP compressed.
|The language to use to generate the report headers and columns.|
The default is English.
|The name of the report. The name is included in the report header. If you do not specify a report name, the system generates a name in the form, ReportType-ReportDateTime.|
The maximum length of the report name is 200.
|Determines whether you want the service to generate the report only if all the data has been processed and is available.|
If true, the request fails if the system has not finished processing all the data based on the aggregation, scope, and time period values that you specify. However, if false, the request succeeds but the report will contain only the data that the system has finished processing at the time of the request (there is no indication as to whether the data is complete). The default is false.
Note: When a user clicks an ad, it can take from three to four hours for the system to process the click and make it available for reporting. For more information, see Determining When the Books Close.
Because you cannot retrieve complete data for today, you must set this element to false if the end date of the custom date range specified in the Time element of the derived report object is set to today, or if you specify one of the following predefined time values:
The report does not show the ad group or campaign that contains the negative keyword that conflicts with the keyword.
The report will identify a maximum of five conflicts per keyword. To ensure that you have resolved all the conflicts, you should run the report, resolve the conflicts, and then repeat until the report is empty.
The report uses a phrase-match comparison to determine the conflict. If you specify an exact-match negative keyword, the report may contain a false positive.
In this report, the keyword and negative keyword may not match exactly due to normalization. For example, if the keyword is “fork-lift” and negative keyword is “fork lift”, both of these get normalized to “fork lift”, and therefore will be considered a conflict. However, in the report the original keyword and negative keyword are displayed.