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AdDynamicTextPerformanceReportColumn Value Set

Defines the attributes and performance statistics columns that you can include in the AdDynamicTextPerformanceReportRequest.

The attribute columns that you include in a report affects the values within the statistics columns as well as the number or rows. For more information, see Columns that Group the Data.

For a list of columns that you must include, please see the Required Columns section below.


<xs:simpleType name="AdDynamicTextPerformanceReportColumn">
  <xs:restriction base="xs:string">
    <xs:enumeration value="AccountName"/>
    <xs:enumeration value="AccountId"/>
    <xs:enumeration value="AccountNumber"/>
    <xs:enumeration value="TimePeriod"/>
    <xs:enumeration value="AdGroupName"/>
    <xs:enumeration value="AdGroupId"/>
    <xs:enumeration value="Keyword"/>
    <xs:enumeration value="AdId"/>
    <xs:enumeration value="AdTitle"/>
    <xs:enumeration value="AdType"/>
    <xs:enumeration value="DestinationUrl"/>
    <xs:enumeration value="Param1"/>
    <xs:enumeration value="Param2"/>
    <xs:enumeration value="Param3"/>
    <xs:enumeration value="CurrencyCode"/>
    <xs:enumeration value="AdDistribution"/>
    <xs:enumeration value="Impressions"/>
    <xs:enumeration value="Clicks"/>
    <xs:enumeration value="Ctr"/>
    <xs:enumeration value="AverageCpc"/>
    <xs:enumeration value="Spend"/>
    <xs:enumeration value="AveragePosition"/>
    <xs:enumeration value="Conversions"/>
    <xs:enumeration value="ConversionRate"/>
    <xs:enumeration value="CostPerConversion"/>
    <xs:enumeration value="AverageCpm"/>
    <xs:enumeration value="PricingModel"/>
    <xs:enumeration value="DeviceType"/>
    <xs:enumeration value="Language"/>
  </xs:restriction>
</xs:simpleType>

Values

Value

Description

AccountId

The Id element of an Account.

AccountName

The Name element of an Account.

AccountNumber

The Number element of an Account.

AdDistribution

The AdDistribution element of an AdGroup.

AdGroupName

The Name element of an AdGroup.

AdGroupId

The Id element of an AdGroup.

AdTitle

The Title element of a MobileAd or TextAd.

AdType

The Type element of a MobileAd, ProductAd, or TextAd, which is inherited from the Ad base object.

AverageCpc

The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.

The formula for calculating the average CPC is (Spend /Clicks).

AverageCpm

The average of the cost-per-thousand impressions of the ads.

The value will be 0 (zero) if the corresponding ad groups do not specify the Content ad distribution medium or if the customer does not belong to the CPM pilot program.

AveragePosition

The average position of the ad on a webpage.

Clicks

The number of times that the ads in the account were clicked.

ConversionRate

The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).

The formula for calculating the conversion rate is (Conversions / Clicks) * 100.

Conversions

The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success.

CostPerConversion

The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).

Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate.

Ctr

The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).

The formula for calculating CTR is (Clicks / Impressions) * 100.

CurrencyCode

The CurrencyType element of an Account.

DestinationUrl

The DestinationUrl element of the TextAd, MobileAd, Keyword, or BiddableAdGroupCriterion.

If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs.

DeviceType

The DeviceName element of a DeviceOSTargetBid. The type of device which showed ads.

For possible values, see the DeviceTypeReportFilter value set.

System_CLiX_noteNote

The column name in the downloaded report is Device type, not DeviceType.

Impressions

The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.

Keyword

The Text element of a Keyword.

Language

The Language element of an AdGroup.

Param1

The Param1 element of a Keyword or BiddableAdGroupCriterion.

The first dynamic substitution parameter. For more information, see Dynamic Text Substitution.

Param2

The Param2 element of a Keyword or BiddableAdGroupCriterion.

The second dynamic substitution parameter. For more information, see Dynamic Text Substitution.

Param3

The Param3 element of a Keyword or BiddableAdGroupCriterion.

The third dynamic substitution parameter. For more information, see Dynamic Text Substitution.

PricingModel

The PricingModel element of an AdGroup.

Possible values include Cost per click and Cost per 1000 impressions.

Spend

The cost per click (CPC) summed for each click.

TimePeriod

The time period of each report row.

System_CLiX_noteNote

You may not include this column if the Aggregation element of the request object is set to Summary. If you include the TimePeriod column, the column label in the downloaded report depends on the aggregation level that you specify in the report request. For more information, see TimePeriod Column.

Required Columns

The report must include the following columns.

Column

AdTitle

DestinationURL

Param1

Param2

Param3

TimePeriod

System_CLiX_noteNote

This column is required for all aggregation types except Summary.

The report must also include one or more of the performance statistics columns available with this value set. For more information, see Report Attributes and Performance Statistics.

Requirements

ReportingService.svc v9

Namespace: https://bingads.microsoft.com/Reporting/v9

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