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Optimizer Data Objects

The Optimizer service defines the following data objects.

Data Object

Description

BidOpportunity

Defines an object that contains the suggested bid with estimated clicks and impressions opportunities.

BidOpportunityModifier

Defines a bid opportunity modifier object.

BroadMatchKeywordOpportunity

Defines an object that contains the marketplace impact statistics of including broad match type keyword bids.

BroadMatchOpportunityModifier

Defines a broad match opportunity modifier object.

BroadMatchSearchQueryKPI

Defines an object that contains search query statistics of including broad match type keyword bids.

BudgetLandscapePoint

Defines an object that contains daily impressions and clicks estimates for one of the last 15 days.

BudgetOpportunity

Defines an object that contains the suggested budget with estimated clicks and impressions opportunities.

BudgetOpportunityModifier

Defines a budget opportunity modifier object.

BudgetPoint

Defines an object that contains a budget amount and an estimate of daily impressions, clicks, and cost for this budget amount averaged over the last 15 days. Additionally, the object contains a list of budget landscape points with daily impressions and clicks estimates for the given budget amount during the last 15 days.

CampaignBudgetLandscape

Defines an object that contains a list of budget points for a campaign. You may use the budget points to compare the proposed budgets to your current budget, with the corresponding estimates for impressions, clicks, and cost.

KeywordOpportunity

Defines an object that contains a suggested keyword and bid value.

KeywordOpportunityModifier

Defines a keyword opportunity modifier object.

Opportunity

This is the base class from which opportunity objects derive. The class contains the key used to identify the opportunity and the date by when the opportunity expires.

OpportunityModifier

Defines an object that contains the key used to identify the opportunity to be applied. This is the base class from which opportunity modifier objects derive.

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