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NegativeKeyword Data Object

Defines a negative keyword with match type. A negative keyword can be added and deleted, but cannot be updated.

You may choose to assign negative keywords to an individual campaign or ad group. An assigned set of negative keywords cannot be shared with other campaigns or ad groups. For more information, see Assigned Negative Keywords.

Negative keywords can also be added and deleted from a shared negative keyword list. The negative keyword list can be shared or associated with multiple campaigns. For more information, see Shared Negative Keyword Lists.

System_CLiX_note Note

The same negative keyword and match type can be added to all campaigns, ad groups, and negative keyword lists if you choose. Each instance must be added and associated individually and would be assigned a unique negative keyword identifier.

For more information about managing negative keywords and negative keyword lists, please see the technical guide about Negative Keywords.

<xs:complexType name="NegativeKeyword">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:SharedListItem">
      <xs:sequence>
        <xs:element name="Id" nillable="true" type="xs:long" />
        <xs:element name="MatchType" type="tns:MatchType" />
        <xs:element name="Text" nillable="true" type="xs:string" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The NegativeKeyword object derives from the SharedListItem object. For a list of the inherited elements, see the SharedListItem object.

Element

Description

Data Type

Add

Id

The system-generated identifier of the negative keyword.

long

Read-only

MatchType

The type of match to compare the negative keyword and the user's search term.

The supported values for a negative keyword are Exact and Phrase.

MatchType

Required

Text

The negative keyword text. The text can contain a maximum of 100 characters.

string

Required

Requirements

CampaignManagementService.svc v9

Namespace: https://bingads.microsoft.com/CampaignManagement/v9

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