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DeviceOSTargetBid Data Object

Defines a specific device target with bid adjustment.

<xs:complexType name="DeviceOSTargetBid">
  <xs:sequence>
    <xs:element name="BidAdjustment" type="xs:int" />
    <xs:element name="DeviceName" nillable="true" type="xs:string" />
    <xs:element name="OSNames" nillable="true" type="q20:ArrayOfstring" xmlns:q20="http://schemas.microsoft.com/2003/10/Serialization/Arrays" />
  </xs:sequence>
</xs:complexType>

Elements

Element

Description

Data Type

Add

Update

BidAdjustment

The percent amount by which to adjust the base bid for the specified device target.

Supported values vary depending on the value of the specified DeviceName element.

  • If the DeviceName element is set to Computers, then 0 (zero) is the only supported value.

    System_CLiX_noteNote

    Prior to the Computers and Tablets Device Target Consolidation (Q3 2014), supported values were -90 (negative ninety) through positive 300 (three hundred).

  • If the DeviceName element is set to Tablets, the supported values are -20 (negative twenty) through positive 300 (three hundred) percent.

    System_CLiX_noteNote

    Prior to the Computers and Tablets Device Target Consolidation (Q3 2014), supported values were -90 (negative ninety) through positive 300 (three hundred).

  • If the DeviceName element is set to Smartphones, the supported values are -90 (negative ninety) through positive 300 (three hundred) percent.

    Additionally for Smartphones -100 (negative one hundred) is supported. Setting the bid adjustment to -100 percent will result in the exclusion of smart phones with the bid.

int

Optional

Required

DeviceName

The name of the device to target. The following are the possible device names that you can specify.

  • Computers

  • Smartphones

  • Tablets

Starting with the Computers and Tablets Device Target Consolidation (Q3 2014), both Computers and Tablets should always be specified together. If you only specify one of them, the other will be added with the default bid adjustment of zero.

If the device name is set to Computers or Tablets, you must set OSNames to null.

System_CLiX_noteNote

Prior to the Computers and Tablets Device Target Consolidation (Q3 2014), the OSNames element was supported for Tablets. For more information, see the description for OSNames below.

After the Computers, Tablets, and Smartphones Device Target Consolidation (Q1 2015), Computers, Tablets, and Smartphones should always be specified together. If you do not specify all device types, the missing bids will be added with the default bid adjustment of zero.

System_CLiX_noteNote

After the Computers, Tablets, and Smartphones Device Target Consolidation (Q1 2015), the OSNames element will not be supported for Smartphones. For more information, see the description for OSNames below.

string

Required

Required

OSNames

Starting with the Computers and Tablets Device Target Consolidation (Q3 2014), operating systems for Tablets are no longer supported.

System_CLiX_noteNote

The following are the possible tablet operating systems that were supported prior to consolidation.

  • Android

  • BlackBerry

  • iOS

  • Other

After the Computers, Tablets, and Smartphones Device Target Consolidation (Q1 2015), operating systems for Smartphones will no longer be supported.

System_CLiX_noteNote

The following are the possible smart phone operating systems that will no longer be supported after consolidation.

  • Android

  • BlackBerry

  • iOS

  • Windows

  • Other

    System_CLiX_noteNote

    Used to specify all other operating systems not listed.

string array

Optional

Optional

Requirements

CampaignManagementService.svc v9

Namespace: https://bingads.microsoft.com/CampaignManagement/v9

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