Ad Languages


Language options in Bing Ads give you control over your advertising campaign and experience.

Your ad language setting determines the language you will use when you write your ads and should be the language of your customers. The campaign level languages setting applies to all ad groups in the campaign; However, If languages are set at both the ad group and campaign level, the ad group-level language will override the campaign-level language. The ad group level language setting applies to all ads in an ad group.

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Not everyone has the Campaign languages feature yet. If you don’t, don’t worry. It’s coming soon.

Your ad language in combination with your location targeting determines who will see your ads. To learn more, see the Bing Ads help article How does ad language and location targeting affect who can see my ads?

The following are the possible languages that you may use to write your ads and keywords.

LanguageLanguage Code

Note: This code differs from the ISO standard for Brazilian Portuguese, PTB.

Note: You must use TraditionalChinese (without space) when setting the language of a campaign or ad group.

Note: You must use Traditional Chinese (with space) when setting request elements using the Ad Insight Service.

Your customer language determines the language of the Bing Ads interface.

The following country codes are supported per customer language e.g. you can use these languages and countries in the Customer object when calling the SignupCustomer operation.

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In New Zealand, Bing Ads is available only on the Bing network. For other countries listed below, Bing Ads is available on the Yahoo Bing Network.

LanguageCountry Code
EnglishAD, AG, AI, AL, AM, AQ, AS, AU, AW, AZ, BA, BB, BD, BE, BG, BI, BM, BN, BS, BT, BW, BY, BZ, CC, CK, CV, CX, CY, CZ, DJ, DK, DM, EE, ER, ET, FI, FJ, FM, FO, GA, GB, GD, GE, GF, GH, GI, GL, GM, GN, GP, GQ, GR, GU, GW, GY, HR, HU, ID, IE, IL, IN, IS, JM, JP, KE, KG, KH, KI, KM, KN, KR, KY, KZ, LA, LC, LI, LK, LR, LS, LT, LV, MC, MD, ME, MG, MH, MK, MM, MN, MO, MP, MQ, MR, MS, MT, MU, MV, MW, MY, NA, NC, NF, NG, NL, NO, NP, NR, NU, NZ, PF, PG, PH, PK, PL, PM, PN, PR, PS, PW, RE, RO, RS, RU, RW, SB, SC, SE, SG, SH, SI, SK, SL, SM, SO, SR, ST, SZ, TC, TH, TJ, TK, TM, TO, TR, TT, TV, TZ, UA, UG, US, UZ, VA, VG, VI, VN, VU, WF, WS, YT, ZA, ZM, ZW
FrenchBF, BJ, CD, CF, CG, CI, CM, FR, HT, LU, ML, NE, SN, TD, TG
GermanAT, CH, DE
PortugueseAO, BR, MZ, PT, TL
SpanishAR, BO, CL, CO, CR, DO, EC, ES, GT, HN, MX, NI, PA, PE, PY, SV, UY, VE
TraditionalChineseHK, TW