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MSDN Library

KeywordEstimatedBid Data Object

System_CLiX_note Note

Version 10 of the Ad Insight service is in preview. The service and documentation are subject to change prior to general availability.

Defines an object that contains the keyword and the estimated bid value for each match type.

System_CLiX_note Note

The estimates are not a prediction or guarantee of future performance.

<xs:complexType name="KeywordEstimatedBid">
  <xs:sequence>
    <xs:element minOccurs="0" name="Keyword" nillable="true" type="xs:string" />
    <xs:element minOccurs="0" name="EstimatedBids" nillable="true" type="tns:ArrayOfEstimatedBidAndTraffic" />
  </xs:sequence>
</xs:complexType>

Elements

Element

Description

Data Type

EstimatedBids

A list of EstimatedBidAndTraffic objects that contains the suggested bid value for the keyword and match type. If there is data available for the keyword, the EstimatedBidAndTraffic object will provide an estimated bid value. Otherwise, if no data is available the EstimatedBids element will be null.

Each object also contains estimates of clicks, average cost per click (CPC), impressions, click-through rate (CTR), and total cost given the suggested bid.

If there is no data available for a match type, the array will not include estimates for the match type.

System_CLiX_noteNote

Some returned elements of the EstimatedBidAndTraffic may be NULL.

EstimatedBidAndTraffic array

Keyword

The keyword to which the estimates apply.

string

Requirements

AdInsightService.svc v10

Namespace: https://bingads.microsoft.com/AdInsight/v10

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