Was this page helpful?
Your feedback about this content is important. Let us know what you think.
Additional feedback?
1500 characters remaining
MSDN Library

KeywordEstimatedBid Data Object

System_CLiX_note Note

Version 10 of the Ad Insight service is in preview. The service and documentation are subject to change prior to general availability.

Defines an object that contains the keyword and the estimated bid value for each match type.

System_CLiX_note Note

The estimates are not a prediction or guarantee of future performance.

<xs:complexType name="KeywordEstimatedBid">
    <xs:element minOccurs="0" name="Keyword" nillable="true" type="xs:string" />
    <xs:element minOccurs="0" name="EstimatedBids" nillable="true" type="tns:ArrayOfEstimatedBidAndTraffic" />




Data Type


A list of EstimatedBidAndTraffic objects that contains the suggested bid value for the keyword and match type. If there is data available for the keyword, the EstimatedBidAndTraffic object will provide an estimated bid value. Otherwise, if no data is available the EstimatedBids element will be null.

Each object also contains estimates of clicks, average cost per click (CPC), impressions, click-through rate (CTR), and total cost given the suggested bid.

If there is no data available for a match type, the array will not include estimates for the match type.


Some returned elements of the EstimatedBidAndTraffic may be NULL.

EstimatedBidAndTraffic array


The keyword to which the estimates apply.



AdInsightService.svc v10

Namespace: https://bingads.microsoft.com/AdInsight/v10

Community Additions

© 2015 Microsoft