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MSDN Library

AdPosition Value Set

System_CLiX_note Note

Version 10 of the Ad Insight service is in preview. The service and documentation are subject to change prior to general availability.

Defines the possible positions of an ad in the search results or on a content-based webpage.

<xs:simpleType name="AdPosition">
  <xs:restriction base="xs:string">
    <xs:enumeration value="All" />
    <xs:enumeration value="MainLine1" />
    <xs:enumeration value="MainLine2" />
    <xs:enumeration value="MainLine3" />
    <xs:enumeration value="MainLine4" />
    <xs:enumeration value="SideBar1" />
    <xs:enumeration value="SideBar2" />
    <xs:enumeration value="SideBar3" />
    <xs:enumeration value="SideBar4" />
    <xs:enumeration value="SideBar5" />
    <xs:enumeration value="SideBar6" />
    <xs:enumeration value="SideBar7" />
    <xs:enumeration value="SideBar8" />
    <xs:enumeration value="SideBar9" />
    <xs:enumeration value="SideBar10" />
    <xs:enumeration value="Aggregate" />
  </xs:restriction>
</xs:simpleType>

Values

Value

Description

Aggregate

Aggregates the data for all supported positions.

All

Indicates all search result positions.

MainLine1

The first ad to appear at the top of the search results page.

MainLine2

The second ad to appear at the top of the search results page.

MainLine3

The third ad to appear at the top of the search results page.

MainLine4

The fourth ad to appear at the top of the search results page.

SideBar1

The first ad to appear on the right side of the first search results page.

SideBar2

The second ad to appear on the right side of the first search results page.

SideBar3

The third ad to appear on the right side of the first search results page.

SideBar4

The fourth ad to appear on the right side of the first search results page.

SideBar5

The fifth ad to appear on the right side of the first search results page.

SideBar6

The sixth ad to appear on the right side of the first search results page.

SideBar7

The seventh ad to appear on the right side of the first search results page.

SideBar8

The eighth ad to appear on the right side of the first search results page.

SideBar9

The ninth ad to appear on the right side of the first search results page.

SideBar10

The tenth ad to appear on the right side of the first search results page.

The position of your ad is determined by how it ranks against competing ads. Rank is determined by many factors, including the following:

  • The amount that you bid for the keyword that is used in the search query or that matches the keywords found on the content-based webpage.

  • The relevance of your ad.

  • The performance, or click-through rate (CTR), of your ad on search results pages or content-based webpages.

To appear in a mainline position, your ad must meet a minimum level of performance, also called the performance threshold. If the ad does not meet the minimum threshold, it appears on the sidebar.

For content-based webpages, the owner determines both where and how many content ads are displayed on the page. Higher-ranked ads appear in more favorable positions.

Requirements

AdInsightService.svc v10

Namespace: https://bingads.microsoft.com/AdInsight/v10

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