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Text includes any text users can see in your app. Review these guidelines on the use of UI text, style, and tone for your apps.

In this section


User Interface Text

User interface text appears on UI surfaces.

Style and Tone

Tone in writing is the attitude that the writer conveys to the reader. It's not necessarily what you say, but how you say it. Tone is intended to create a specific response or emotion in the reader; it creates a personality that can either engage or repel users.


You can also find specific text guidelines in the Text or Labels sections for Controls and Windows.